Jul 11, 2021 8:07 AM - edited Aug 12, 2021 9:23 AM
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy.
Jul 14, 2021 5:33 PM
navigation options are good, they make it more managable for the consumer. also the fewer the paragraphs/writing the better in my opinion...people tend to lose focus staring at a page with 4 different chunks of text
Jul 14, 2021 10:55 AM
1.) Review overall layout of landing page and ensure clear & concise messaging
2.) Explain your offer
3.) Explain what benefits your offer provides the reader
4.) Explain why your reader needs your offer now
5.) Explain how to download or access the offer
Jul 13, 2021 4:00 PM
I always liked 'Thank You' Landing Pages that offer additional free content. While that may not qualify as a CTA, it does give the impression that you are offering a lot of value in exchange for a few contact details, which is more likely to leave people feeling like they are getting a 'good deal.'
Jul 13, 2021 3:18 PM
A major pitfall to avoid is asking too many questions in a form. This can turn leads off by consuming too much of their time or by annoying them by asking for too much information. Although it's worthwhile to put a gate, the gate should not be too complicated to open.
Jul 13, 2021 2:08 PM
Too much information without a good layout to draw the eye to the CTA is the biggest pitfall. Keep it simple, with minimal text and plenty of white space.
Jul 13, 2021 12:25 PM
I think one of the key pitfalls is poor design and not an effective hook to the audience. Also, I think that PDFs are a thing of the past. Video is the way to go.
Jul 12, 2021 7:23 PM
Jul 12, 2021 3:41 PM
Make sure that there are CTA's that are relevant for every stage of the wheel. Don't push for too much information at once. Don't gate all content - offer some without requirements in order to build trust.
Jul 12, 2021 11:51 AM
Have clear concise CTAs and avoid confusing people with multiple CTAs that will confuse the user what steps to take next
Jul 12, 2021 9:20 AM
Grab reader's attention in the landing page instead of being too pushy. Also stop displaying pop up ads the moment reader's land on site.
Jul 12, 2021 7:51 AM
when creating landing pages, I would avoid missing the obvious digtial accessibility features that should be included - both to increase SEO but more importantly to ensure digital includsion
Jul 12, 2021 6:31 AM
I would also recommend making the CTA's simple; using words such as Learn More or Download Now. If the customer journey feels complex then people will not take action.