HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Pitfalls to Avoid When Creating Landing Pages

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

MLitwa
Participant

Pitfalls to Avoid When Creating Landing Pages

I always liked 'Thank You' Landing Pages that offer additional free content.  While that may not qualify as a CTA, it does give the impression that you are offering a lot of value in exchange for a few contact details, which is more likely to leave people feeling like they are getting a 'good deal.'

SBASS
Contributor

Pitfalls to Avoid When Creating Landing Pages

I never considered adding additional free content to a "Thank You" landing page. Thank you for the tip!

0 Upvotes
Ash11
Member

Pitfalls to Avoid When Creating Landing Pages

Having more than one in a suttle way can capture a readers attention and gives them more than one option to appeal to.

0 Upvotes
JOBrien3
Member

Pitfalls to Avoid When Creating Landing Pages

A major pitfall to avoid is asking too many questions in a form.  This can turn leads off by consuming too much of their time or by annoying them by asking for too much information.  Although it's worthwhile to put a gate, the gate should not be too complicated to open.

SKrause
Member

Pitfalls to Avoid When Creating Landing Pages

Too much information without a good layout to draw the eye to the CTA is the biggest pitfall. Keep it simple, with minimal text and plenty of white space.

0 Upvotes
GarethPittHart
Member

Pitfalls to Avoid When Creating Landing Pages

I think one of the key pitfalls is poor design and not an effective hook to the audience. Also, I think that PDFs are a thing of the past. Video is the way to go. 

0 Upvotes
Uyanwanne
Member | Partner
Member | Partner

Pitfalls to Avoid When Creating Landing Pages

One CTA that's primarily a CTV (Call-To-Value) sounds like the best bet

0 Upvotes
MBouwmeester
Member

Pitfalls to Avoid When Creating Landing Pages

A landing page should be clear and easy to navigate on.

0 Upvotes
ARahbek
Participant

Pitfalls to Avoid When Creating Landing Pages

Not SEO optimizing your page. 

0 Upvotes
apurva
Member

Pitfalls to Avoid When Creating Landing Pages

  • Multiple calls to action
  • Poorly written copy
  • Bad typography
  • Using low-quality images/Not using images at all
  • Lengthy lead capture form
  • Cluttered or complex page layout
  • Slow page loading speed
  • Not optimized for mobile devices
MHeimlich
Participant

Pitfalls to Avoid When Creating Landing Pages

Yes, I agree I think having more than 1 CTA is beneficial so that they are relevant for each stage.

0 Upvotes
Kestrel
Participant | Partner
Participant | Partner

Pitfalls to Avoid When Creating Landing Pages

Make sure that there are CTA's that are relevant for every stage of the wheel. Don't push for too much information at once. Don't gate all content - offer some without requirements in order to build trust.

RHirani80
Participant | Partner
Participant | Partner

Pitfalls to Avoid When Creating Landing Pages

Yeah, this makes a lot of sense, having more than 1 CTA could be really beneficial.

0 Upvotes
EMawer
Participant | Platinum Partner
Participant | Platinum Partner

Pitfalls to Avoid When Creating Landing Pages

Have clear concise CTAs and avoid confusing people with multiple CTAs that will confuse the user what steps to take next

0 Upvotes
ParthaSaha
Member

Pitfalls to Avoid When Creating Landing Pages

Grab reader's attention in the landing page instead of being too pushy. Also stop displaying pop up ads the moment reader's land on site.

StineHolmgaard
Participant

Pitfalls to Avoid When Creating Landing Pages

when creating landing pages, I would avoid missing the obvious digtial accessibility features that should be included - both to increase SEO but more importantly to ensure digital includsion

0 Upvotes
MHolmes
Member

Pitfalls to Avoid When Creating Landing Pages

I would also recommend making the CTA's simple; using words such as Learn More or Download Now. If the customer journey feels complex then people will not take action. 

0 Upvotes
MLemke
Member

Pitfalls to Avoid When Creating Landing Pages

I agree wholeheartedly.  With attention spans shortened because people have been conditioned to find answers instantly, "clarifying" has become "cluttering".  No need to eat the entire menu during Lobster Month at your favorite restaurant, when one entree will prove they know how to do lobster...

DFoo
Participant

Pitfalls to Avoid When Creating Landing Pages

Review your landing page like H1, alt text, anchor and internal links to other contents, backlinks etc might be a good start

JLeuzinger
Member

Pitfalls to Avoid When Creating Landing Pages

I often feel lost when I end up on landing pages because there is no navigation. Hence, I would really enjoy some navigation options.

Furthermore, in my opinion, a landing page should no be too pushy. Moreover, landing pages can look very cheap and shabby if there are too many CTA's, colors, and blinking stuff. Therefore, less is often more.