Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Inbound Professor
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
Avoid overwhelming visitors with too much information, ensure clear and concise messaging, and prioritize mobile responsiveness to optimize landing page effectiveness
The most common strategy to employ to avoid pitfalls would be to give the majority of your focus to making your form submission stand out from any other information on the page. As long as you prioritze your end result and what you wish people to do rather than any other unrelated content.
When creating landing pages, it's crucial to sidestep several common pitfalls. These include cluttered designs that distract from the main message, unclear calls-to-action that leave visitors unsure of what to do next, and slow loading times that can drive away potential leads.
Additionally, ensuring responsiveness across all devices is essential for accessibility. Crafting strong headlines is key to capturing attention, while keeping forms concise can improve conversion rates. Lastly, regularly analyzing analytics allows for ongoing refinement and optimization of landing page performance. By avoiding these pitfalls, landing pages can effectively engage visitors and drive desired actions.
1. Overwhelming Visitors with Too Much Information
One of the biggest mistakes is cramming too much information onto a single landing page. This can overwhelm visitors and dilute the main message. Keep your content focused and concise, highlighting the key benefits and what action you want the visitor to take.
2. Lack of a Clear Call-to-Action (CTA)
A landing page should have a single, clear CTA that tells visitors exactly what you want them to do, whether it's signing up for a newsletter, downloading a guide, or making a purchase. Ambiguous or multiple CTAs can confuse visitors and reduce conversion rates.
3. Poorly Designed Forms
Forms that are too long, ask for too much information, or are difficult to navigate can deter visitors from completing them. Keep forms simple and only ask for essential information to increase the likelihood of submission.
When crafting your landing pages, steer clear of these pitfalls: Avoid vague headlines, keep those form fields short and sweet, and don't forget about speedy load times for images. Let's share more tips and learnings!
Two pitfalls to avoid when creating landing pages:
Overloading with Information: Avoid overwhelming visitors with too much text or too many visuals. Keep the content focused and concise to maintain clarity and encourage action.
Lack of Clear Call to Action (CTA): Ensure that each landing page has a prominent and compelling CTA that guides visitors on what action to take next. Without a clear CTA, visitors may leave without converting
The objective of the landing page is to encourage audience to sign up or convert as we call it. keeping this in mind, its best to remove all kinds of noise e.g. embedded videos, navigation options, footer, or any irrelevant content that's not related to the topic discussed on the landing page or CTA.
This is the most common pitfall that landing pages contain. Also keep the creatives with lesser distracting colors or graphics as to prohibit your audience from spending much time in engaging with visuals.
