Pitfalls to Avoid When Creating Landing Pages

JorieMunroe
Inbound Professor

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

195 Replies 195
KLaing
Member

Try to avoid having large images which cause the page to load slowly.

0 Upvotes
LynnSed
Participant

I like to offer other content on the thank you page to continue the visitor's journey. It's work to make sure you update those thank-you pages when you get new great content, but I think it's worth it. 

Ana_Widas
Participant

Hi All, 

 

I am creating the landing page for the fisrt time,can you clarify these from attached image?

 

what is website ? - what link should i select  or is it the migrate website address 

 

what is Page name? Description 

 

As while doing hubspot s/w course under creating landing page I am not able to find the answers to these.

 

 

 

Screenshot 2022-01-21 at 10.35.52 AM.png

0 Upvotes
MRichards3
Participant

Pitfall to avoid when setting up a landing page are distractiing copy or images that are not relevant to the overall message of the page which is a CTA to convert visitors into leads. 

0 Upvotes
ReneeOHM
Member

avoid too much content, or several CTAs

0 Upvotes
Elreen
Participant

Will it also be effective to add another CTA with a different name but the same URL? Like another highlight that directs them to sign up or click your CTA?

0 Upvotes
LNarayanan
Member

A common mistake on the landing page I notice (and I catch myself doing sometimes), is have more than one message/CTA/offer per page. 

It is SOOO tempting to get a lead who has downloaded content to also subscribe to your blog. 

But, I try to keep that for the thank you pages!

MoussaMazouzi
Contributor

Participant

0 Upvotes
McelMaturgo
Participant

I think one of those:

we should avoid multiple CTA, understandable content with correct spelling and correct grammar

0 Upvotes
Sree2
Member

Have a CTA
easy to understand
links that work
quick and simple 
presentable layout 

0 Upvotes
BukunmiOdetayo
Participant
  • Not using a clear headline that tells the visitors what to expect
  • Digressing from the main reason why you created the landing page
  • Inconsitency between what the header tells the visitors and the copy of body text
  • Forms that ask unnecessary or too personal information from the visitors at the first time of ther visit
  • CTAs that have been used extensively and don't convince visitors they will get values if they leave their information, etc.
AGeorgiadis
Member

I also think it is important to have one CTA on the ladning page. You want to make the process as easy and quick as possible. 

0 Upvotes
MTannerACT
Member

Its important to have one core CTA and not many that will confuse the audience.

Forms should be straightforward and easy to use

0 Upvotes
JQuick
Member

Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting. 

0 Upvotes
CMottl
Member

You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!

0 Upvotes
ACraig1
Participant

Ensuring all links work!

UtopianK
Contributor

ooohh yea, that one is super important! 

0 Upvotes
ALucas5
Member

One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!

0 Upvotes
CourtneyMurdock
Member

I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page. 

01379
Member

I agree. A follow up action after thank you is  abig missed opportunity.