Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[KGunther1]

Not to sound ignorant, but what exactly are landing pages? Are they part of my website and if not how do I create them and where can i go to get them on the internet! I am trying to learn all these new things, in my day there was no internet until i was in high school and its nothing like it is today and I feel like the way things are taught now instructors just assume that everyone has this basic knowlege and we dont! I am not uneducated or stupid for lack of a different word, I just was never taught some of these terms, I am sure I have seen or been to a landing page but I dont put the two together and this journey is bringing me alot of such instances. It would be nice if there were a dictonary of just such terms! ( maybe I should publish one ) 

[DianaGomez]

Hi @KGunther1,

Thanks for reaching out to the Community!

I completely understand where you're coming from and don't worry at all about asking questions to learn more about these new concepts! Landing pages are standalone web pages distinct from your main website that are created for a specific marketing or advertising campaign. Their main goal is to convert visitors into leads, such as encouraging them to sign up for a newsletter, download a whitepaper, or make a purchase.

Keep exploring and asking questions - you're on the right track to expanding your knowledge in the digital world! And who knows, your idea of a dictionary for such terms might be a great resource for others as well. 🙂

Good luck on your journey!

[LauraBedoya]

Pitfalls to AVOID when Creating Landing Pages

Concise, direct, and clear. Guide the visitor to become a lead, indicating the happy path. Don't overwhelm them with too much information and different actions. Less is more.

[sjikia]

When creating landing page it is important to avoid several common pitfalls to ensure its effectiveness.

1. Cluttered design

2. Unclear value proposition

3. Lack of visual appeal

4. Poor navigation

5. Lengthy forms

6. Slow load times

7. Lack og mobile optimization

8. Weak call-to-action

9. ignoring analytics

[ajacobs123]

Do not make too much text that can bore a reader or they cannot focus. Streamline the info.

[ALe98]

Avoid overwhelming visitors with too much information, ensure clear and concise messaging, and prioritize mobile responsiveness to optimize landing page effectiveness

[PRenteria]

Avoid using a complicated layout. Simplicity is key!

[Ifeanyi]

Great advice! Thanks.

[LT99]

The most common strategy to employ to avoid pitfalls would be to give the majority of your focus to making your form submission stand out from any other information on the page. As long as you prioritze your end result and what you wish people to do rather than any other unrelated content.

[rmalhotra7]

When creating landing pages, it's crucial to sidestep several common pitfalls. These include cluttered designs that distract from the main message, unclear calls-to-action that leave visitors unsure of what to do next, and slow loading times that can drive away potential leads.

Additionally, ensuring responsiveness across all devices is essential for accessibility. Crafting strong headlines is key to capturing attention, while keeping forms concise can improve conversion rates. Lastly, regularly analyzing analytics allows for ongoing refinement and optimization of landing page performance. By avoiding these pitfalls, landing pages can effectively engage visitors and drive desired actions.

[Mahipalrav]

Make it simple and the content should be fully optimized with regards to look and feel. Furthermore, it should communicate the purpose well.

[KohFujimoto]

Make it as simple as possible, but logical and powerful. 

[SukhK]

Major pitfalls in creating landing pages include cluttered design and unclear call-to-action, which can hinder user experience and conversion rates.

[TSpitko]

avoid vague headlines

[QRYe]

Avoid being so complicated that the whole layout is cluttered

[YWang62]

1. Overwhelming Visitors with Too Much Information

One of the biggest mistakes is cramming too much information onto a single landing page. This can overwhelm visitors and dilute the main message. Keep your content focused and concise, highlighting the key benefits and what action you want the visitor to take.

2. Lack of a Clear Call-to-Action (CTA)

A landing page should have a single, clear CTA that tells visitors exactly what you want them to do, whether it's signing up for a newsletter, downloading a guide, or making a purchase. Ambiguous or multiple CTAs can confuse visitors and reduce conversion rates.

3. Poorly Designed Forms

Forms that are too long, ask for too much information, or are difficult to navigate can deter visitors from completing them. Keep forms simple and only ask for essential information to increase the likelihood of submission.

[SGuglani]

When crafting your landing pages, steer clear of these pitfalls: Avoid vague headlines, keep those form fields short and sweet, and don't forget about speedy load times for images. Let's share more tips and learnings!

[Tems]

Two pitfalls to avoid when creating landing pages:

1. Overloading with Information: Avoid overwhelming visitors with too much text or too many visuals. Keep the content focused and concise to maintain clarity and encourage action.

2. Lack of Clear Call to Action (CTA): Ensure that each landing page has a prominent and compelling CTA that guides visitors on what action to take next. Without a clear CTA, visitors may leave without converting

[SSalvemini]

Having images to break up the immense amount of text is crucial 

[alexandriatrece]

Inconsistencies in your style or formatting can create a negative landing page experience.