Jan 26, 2021 1:16 PM - last edited 2 weeks ago
Marketing is about making connections — with your audience and with each other.
With that in mind, say hi and tell us a little bit about yourself. Here's some questions you can use for inspiration:
Jan 26, 2021 8:48 PM
Hi, my name is Nozomi Umenai, I currently work as an Inbound Professor (Japanese) at HubSpot in Tokyo. I joined HubSpot last October and has been such an exciting journey! Since I have a PR background in Japan, my marketing super power is identifying the most accurate communication strategies to “translate” technical subjects to the Japanese audience. I love learning about what "marketing" means in different countries and am currently learning about inbound marketing & inbound sales. Nice to e-meet you!
Jun 30, 2021 10:00 AM
That sounds so interesting! I'm a Head of Digital for an agency and very keen to understand the Japanese market as recently did a programme with JPN market and found the differences to be quite vast from EMEA and USA regions.
Jan 27, 2021 10:19 AM
Hi everyone! I'm Juanita, Inbound Professor (Spanish) at HubSpot. I joined the HubSpot Academy team in September 2019 where I'm focused on creating content for our Latam and Iberia audiences. I'd say my marketing superpower is listening to people carefully and putting myself in their shoes so I can understand what they need and how I can help.
Laste year, I created the HubSpot Marketing Software Certification in Spanish, so I'm eager to connect, discuss further, or answer any questions you might have 😀
Jan 31, 2021 2:30 PM
Hi, my name is Letty, residing in Toronto. I transitioned into marketing with a background in banking. I have taken a cert at UofT on strategic PR and a digital marketing cert at BrainStation. Looking to learn more about CRM and upgrade my technical skills is why I am here learning about HubSpot!
Feb 23, 2021 12:38 PM
Nice to e-meet you @Letty ! Excited to have you with us!
What has been the most helpful part of the certification for you so far? What did you wish you knew more about?
An additional piece of content that may be helpful for you is the new Trends and Data for Sales and Marketing Report. It contains data from 3,400 marketers and over 500 global sales leaders, with a specific focus on Canada. I'd love to know what you think!
Feb 1, 2021 1:16 PM
Hi, I am Caitlin, Director of Communications & Digital Strategy at Cruise Planners, a home-based travel franchise. For nearly 8 years, I have been working on PR, MarComm and social media. Recently, I have taken a more active role in digital marketing and using the HubSpot CRM, which I am Loving!!! I really geek out seeing the metrics and how seamless it is to use the tool. During COVID, I have been presented a unique opporutniy to slod down, learn and re-focus, which is why I have a goal to earn this certifaciaton.
Feb 23, 2021 12:59 PM
Nice to e-meet you @CGardner ! Fellow data nerd here 😂
COVID has certainly shaken things up. Glad you've been able to use this opportunity to learn and re-focus! What toolset has helped you the most as you've made the jump to a more active role on the digital marketings side. Any favorites?
I pulled some case studies on other HubSpot customers in the travel industry and how they've found success in the tool. I'd love to know what you think / if any of these relate to your experience!
Feb 23, 2021 1:08 PM
Nice to e-meet you @mhh! SEO is such an exciting field.
My favorite SEO feature is the ability to integrate Google Search Console with HubSpot. That way, you can see insights from Google directly in your HubSpot SEO tool.
Did you know that Season 1 of Skill Up also covers some of the nitty gritty of SEO (to supplement what we cover in the cert)? You can check it out here!
Feb 21, 2021 12:11 PM
My name is Chantal Bakker and I am from The Netherlands. I have been a marketeer for 27 years now and am still learning! I would like to ;learn how Hubspot can improve my work and speed things up. Plus, I look forward to meeting others.
Best wishes to you all!
Feb 23, 2021 1:59 PM
Nice to e-meet your @cclbakker! 👋
Workflows are the automation engine in HubSpot. They save you time and energy by taking care of repetitive tasks, such as sending emails, creating reminders for reps, updating CRM data, and more. They take the manual work off of your plate, so more time can be dedicated to marketing, selling, and servicing your customers. The best part is that once they're turned on, they work 24/7 to make your job easier.
One of the best ways I've seen marketers use workflows (besides with email nurturing campaigns) is with permission pass campaigns. A permission pass campaign is a one-time email campaign that requests any contacts who haven’t already used some form of double opt-in to confirm that they would still like to receive emails from you. Only the contacts who confirm their subscription status are then kept on your list.
Happy to help with hunting down other time saving tips if you're interested! Got a lot of thoughts on using workflows to clean and maintain a healthy contacts database!
Feb 22, 2021 7:12 AM
My name is Carol, i work from Brazil and have been working with HubSpot on different clients since 2017! I LOVE the platform, methodology and am a little obssessed with HubSpot.
I am a HubSpot specialist at Suno, which is a investments education company in BR, i have joined in the begining of February and came to implement and make sure HubSpot is being best used.
I am really excited to learn more from all of you, to connect and to know all there is about HubSpot.
Currently i am reading about management methodology from Falconi, to help me improve my skills as I grow within the company.
Looking forward to growing together with you! ❤️
Feb 23, 2021 2:27 PM
Nice to e-meet you @carolgiacon!
I've not heard of the Falconi method, so it looks like I've got some reading to do 🤓 Glad to hear you're loving HubSpot so far! What tools are you currently finding the most useful? What tools are you using the least often?
I also pulled a couple of case studies from HubSpot customers that are also in the financial service industry. Let me know what you think:
Mar 16, 2021 8:59 AM
Hi Everyone! Below is a little bit about me:
Looking forward to meeting and engaging with you all!
Mar 16, 2021 1:51 PM
Hey everyone! Very exciting to hear from other HubSpot enthusiasts in this space! 😄
I'm currently a Senior Community Manager on the HubSpot Community team. I've been on the Community team for over 3 years and at HubSpot for 4 years. I think my superpower is creating a strong team environment! Best results are only accomplished with the help of a team, and taking the time to create a strong team is never a waste of time! Look forward to learning from others through this group!
Mar 16, 2021 2:19 PM
Hey There I'm Chanel and I'm super excited to be here!
I work as a client manager specializing in the small to midsize business market accross a varity of industries. I've been with my company for three years and my marketing superpower is being the liason between our creative team and our client. Love being able to add my input into each part of marketing. I'm currently reading I Am My Brand by Kobi Springer.
Mar 18, 2021 8:08 AM
My name is April and I'm a Digital Content Producer for a marketing agency in Michigan. I just started this role this week after having spent years as a digital journalist. My marketing superpower is two-fold, at least in my opinion, I think I'm really good at making connections and telling the most important story -- the one that will generate leads. I'm currently reading several books, including "A Promised Land" by Barack Obama, "The Prophets" by Robert Jones Jr., and when I need something light and fun, "Act Your Age, Eve Brown" by Talia Hibbert.
Mar 19, 2021 11:18 AM
Hi @AprilStevens! Welcome welcome! 👋
One of my favorite adages is: "Today’s consumer doesn’t decide to buy based on what you’re selling, but rather why you’re selling it." In my mind, that's what makes storytelling such a powerful skill. It helps us reach our audiences in a helpful and human way and build meaningful connections. Looking forward to chatting more about this with you in the future!
Mar 19, 2021 11:26 AM
Thank you for the warm welcome Jorie! I agree wholeheartedly with that adage. The mystery of "why" and the power that a good story can weild is part of why I love writing, journalism, and have come to learn the benefits of marketing said story. This is a journey and I'm excited to be on it!
Mar 18, 2021 4:03 PM
My name is Amanda, I'm based in Brazil and I currently work as Marketing Manager for an Open Banking API platform that targets the Latin American market. I'm responsible for our Communication and Marketing efforts in Brazil, from PR to demand generation. My superpower is being able to communicate any complex message in a simple, easy to understand way.
I'm a Hubspot enthusiast, have worked with it previously in my former job, and I'm always seeking to learn more about its fantastic capabilities and how they can help with my OKRs. Love the friendly interface and quick support, the team rocks!
Mar 19, 2021 11:28 AM - edited Mar 19, 2021 11:29 AM
Hi @AmandaPofahl! 👋 Glad to have you here!
Big fan of setting and hitting OKRs! It's my favorite goal setting framework! I learned the framework from @Julien (who runs the Crediential program on the Academy team) and never turned back. Smart goal, who?
Excited to share more about what HubSpot has to offer!
Mar 22, 2021 7:12 PM
Hello everyone! I am currently looking for my next adventure, but I have spent the past 14 years in various marcomm/social media roles in the higher education and nonprofit sectors! My marketing superpowers would be adaptability and community building - five years ago, I started HigherEdSocial on Slack, a community of higher education social media marketers. I'm currently reading "Imperfect Union" by Steve Inskeep and am getting ready to read "Made to Stick."
Mar 23, 2021 8:54 AM
Welcome, @JonathanGabriel. With that experience, I'm sure you'll find a fulfilling position where your talent and experience are needed. You can use this Study Group as a way to meet new people and showcase your expertise.
Looking forward to hearing more from you in the future!