Customer segmentation is undebatably a success factor!
If you're not segmenting, then you're not converting. But, not all segmentation is equal. There are a multiplicity of those tools and contexts.
Also, there are tools that are suitable for an enterprise and then there are tools that are suitable for small-medium businesses.
The most important of them all is the kind of segmentation. There is demographic segmentation and behavioral segmentation. All of this helps in certain parts of the funnel.
SaaS uniquely is dependent on contextual segmentation, which is where we, at Glance, come in. Needless to say, this is a fantastic enough subject that our team sought to cover the topic in detail here.
We dive into the 6 best customer segmentation tools on our blog including those of contextual segmentation. Pls, give our blog a readhere.