HubSpot Marketing

Roynal
Contributor

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You’ve checked into hotel rooms🏨 and stocked up on complimentary shampoo. You’ve waited hours in line to get freebies for winning some random game. 🆓Free gifts probably surprise and please you. And you’re curious about what value comes with it.

But, do you ever stop and think about why companies and brands give out things for free? To grab your attention, their potential customer, of course. And to persuade you to use their product or service. If you like what you get, you’ll surely want to invest your money in these brands, right?

The SaaS game is no different. Customer acquisition is at the root of all of this, and as a SaaS brand, offering free services is the best way to customer success. Enter free trials and freemiums.

While free trials offer a part of your services free to your users for a limited time, freemium models offer them a part of your services free forever.

As SaaS practitioners, we thought we should write a comprehensive post on this. Pls, give it a read.

3 Replies 3
MiaSrebrnjak
Community Manager
Community Manager

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Thanks for sharing @Roynal!

Do you have any thoughts on HubSpot's freemium model? I'd love to hear your opinion!

 

Cheers
Mia, Community Team


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Roynal
Contributor

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I think HubSpot's model is super refined. They are focused on product triggers e.g. If you end up using the product in a certain way and a certain set of features they do reach out. They avoid incessantly mailing you. 

 

The blog approach we talk about is important for certain kinds of companies. I also think HubSpot's business model takes freemium seriously and treats that as an incubation center for more qualified customers. 

MiaSrebrnjak
Community Manager
Community Manager

Level Up📈 - Freemium to Premium

Thank you for your insights @Roynal, really appreaciate it! 

 

Cheers
Mia, Community Team


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