Increasing level of awareness in B2B market

[UAlasgarli]

Hi everyone! I just started to work on Hubspot marketing software and I need help to find recommendations for my marketing project that was assigned to me by the startup company I'm working for. We are trying to raise awareness in the B2B market, on the one hand, through targeted content in blogs and social media and, on the other, by drawing attention to ourselves through our presence at industry events. All these channels (website, blog, search engines, social media, press, events, ...) generate many touchpoints with potential customers and partners. I want to better exploit these data points to
analyze and optimize the effectiveness of our channels. 

So which metrics should I include in our marketing dashboard per channel and at what level of detail for our specific B2B case?

[danmoyle]

Hi @UAlasgarli. thanks for the tag @MiaSrebrnjak! 

I think of multi-touch attrobution reporting as your need here. I know of a couple resources I go to for inspiration:

• Multi-Touch Attribution Reporting - A Deeper Dive
• Multi-Touch Attribution Reporting - Best Practices

I think one important strategy to keep in mind as you start off is to think about campaigns as a HubSpot tool to help keep you holisticly organized with all of your content. A campaign can include blog posts, landing pages, social posts, static lists (contact imports from events) and even workflows you're using to nurture leads. 

I hope that helps get your mind working on what to plan for. Cheers! 

[jforte]

Thanks for the mention @MiaSrebrnjak  🙂

Hey @UAlasgarli  take a look at this article I've made A SaaS(sy) B2B attribution guide on Hubspot! (Level 01)  since you're at the begining of your journey it will be more than enough 🙂 in April I'll send the level 2 - I'll ping you as soon as I share it. Good luck and feel free to ping with any doubt about attribution!

[MiaSrebrnjak]

Hi @UAlasgarli, 

that's a very interesting topic! 

I wanted to ask a couple of I wanted to tag in a couple of subject matter experts to see if they have any input on this matter: 

hi @jforte, @danmoyle, @mike-ward, do you have any tips for @UAlasgarli? Thank you!

Cheers
Mia, Community Team