HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

How often should you audit and update your buyer personas?

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

 

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

 

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy. 

911 Réponses
GClements2
Participant | Partenaire solutions Platinum
Participant | Partenaire solutions Platinum

How often should you audit and update your buyer personas?

Buyer personas should be updated as soon as a significant change occurs in your audience or organisation. Otherwise, I would suggest reviewing and updating at least once a year.

WKhan
Participant

How often should you audit and update your buyer personas?

For a company like ours, where we have a prospect-to-customer lifecycle of at least 1 year, I believe updating buyer personas after 1 years is the most appropriate for us. 

NColeman13
Membre

How often should you audit and update your buyer personas?

In my opinion, I'd suggest updating buyer personas every quarter of the year along with re-evaluating your marketing goals.

0 Votes
SEklund
Participant

How often should you audit and update your buyer personas?

Interesting, I feel the same, but why?

0 Votes
Tella
Participant

How often should you audit and update your buyer personas?

I will say before the beginning of every company's new calendar year.

0 Votes
SHordiyenko
Membre

How often should you audit and update your buyer personas?

Buyer personas should be audited and updated at least once a year or whenever significant changes occur in your business or target audience.

 

SNagirnak
Participant

How often should you audit and update your buyer personas?

How often should you audit and update your buyer personas?

Of course, it depends on the type of business. But I would say, at least one every 3 - 4 months.

0 Votes
OYusupova
Membre

How often should you audit and update your buyer personas?

Actually, we need to understand about what type of business we talk. It depends on the company's capabilities and how limited they are. Nevertheless, I am of the opinion that we need to make researches actually once in 4-5 months.

0 Votes
ALupenko
Membre

How often should you audit and update your buyer personas?

I think it depends on the type of business. But at least once in 6 months I would say.

0 Votes
Laraghaith
Participant

How often should you audit and update your buyer personas?

Buyer personas should be looked at every quarter to make sure they are aligned with the developments occurring. 

0 Votes
PLuquePlaschk
Membre

How often should you audit and update your buyer personas?

I think that buyers oersonas should be audited every 12 months and check if somehting has changed or if the target market doesnt seemto be the right one

0 Votes
JCakmak
Membre

How often should you audit and update your buyer personas?

At least one every 3 months

 

0 Votes
JBarajas0
Membre

How often should you audit and update your buyer personas?

In my opinion I believe that you should audit buyer personas no longer than 12 months. Just as long as there is a generous amount of change in the target market or even the customer base then you should audit sooner than 12 months. 

0 Votes
Austinreinders
Participant

How often should you audit and update your buyer personas?

I think that you have to let the plan go for a period of time before changes can be made. This depends on how long your buyer personas have been going and how many times they have been altered to achieve your perfect customer. I think starting quarterly then 6 months to possibly an annual review depending on your KPI's performance and business needs.

0 Votes
SAdesina
Participant

How often should you audit and update your buyer personas?

In my own opinion, I believe an audit or update of buyer personas should be quarterly. This tends to be timely. 

CMaitland
Membre

How often should you audit and update your buyer personas?

Every 3 months

0 Votes
Afreen18
Participant

How often should you audit and update your buyer personas?

should be updated anytime.

0 Votes
Jassonx2
Membre

How often should you audit and update your buyer personas?


@JorieMunroe wrote:

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

 

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

 

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy. 


Every quarter (4 months)

0 Votes
OLIVINGSTONE
Participant

How often should you audit and update your buyer personas?

Given the crtical importance of having a Buyer Persona, I think the concept is one to be embedded in the strategy of all periodic events or goals. This will guarantee that is reviewed often, kept fresh and up to date, ensuring its accuracy per time as it is being deployed.

0 Votes
AnaKo
Contributeur

How often should you audit and update your buyer personas?

It is generally recomended to audit buyer personas every 6 to 12 months, or whenever there is a significant change in the target market or customer base. We can audit personas more frequently if there is a shift in customer behavior or preferences, or if new product or service is laucned that require a different approach to marketing. It is important to keep the personas fresh and accurate to ensure that our marketing efforts are effectively targeting the right audience. 

MPopova-Lvova
Membre

How often should you audit and update your buyer personas?

There is no golden rule how often you have to update your buyer persona, however, industries are changing a lot along with the customers needs and desires. I would say you have to be always aware of what is happening around you, what your competitors might offer and obviously have to check your buyer persona every 2-3 months . Another possible scenario is when you launching completely different product/service you have to modify buyer persona accordingly. Then you have to track daily reports and see if we are focused on the right audience and they use/buy our service/product. If the number is not desired, we need to change the direction. 

0 Votes