How often should you audit and update your buyer personas?

[JorieMunroe]

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy. 

[oAdejumo]

Monthly

[MKhan85]

so far our process has been to review buyer personas once every two weeks. we conduct a detailed review after every campaign we run be it by email, LinkedIn, or Google. Open to seeing how everyone else does this. 

[fiebinator]

I imagine it depends on how dynamic your audience is? I'm looking forward to learning more about how the rest of you make re-assessments tho.

[RCoutu]

Constantly.

[eatonsf]

Quarterly

[amaguire2]

quarterly 

[anabel333]

Quaterly would be good

[Cwalsh]

I recommend a cadence of quarterly at a minimum however if there are significant changes within a specific industry/segment, you should revisit immediately to keep in-step with the target audience challenges. 

[SHou]

Quarterly

[LMcCarthy6]

Quarterly 

[BMichael8]

Thanks

[JDetwiler3]

Monthly would be great, but quarterly seems realistic.

[CDeGobbi]

Based on past exeprience, work loads, the importance of current byer personas, I suggest every six months but do not wait longer than one year to update them.

[SoubhikMaity]

Quaterly & Half Yearly

[AGiunta]

each quarter

[GeoColeman]

Every quarter - which can help us understand prospects buying cycles too!

[Azra]

As we add new services, change business model, expand, and diversify, we need to keep updating Buyer Personas. 

[OThatSean]

I like this answer. I think we also need to think about how the people our personas represent live's change. Probably should update persona's when things like gas prices spike, pandemics break out, and holiday seasons arrive. 

[AASHNAKAPOOR]

WOW GREAT INFO!

[gkarir]

well noted

[06368]

well noted!