HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often should you audit and update your buyer personas?

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

 

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

 

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy. 

794 Replies 794
BJackson2
Participant

How often should you audit and update your buyer personas?

Every month

0 Upvotes
IMHCRM
Member

How often should you audit and update your buyer personas?

1-2 times a year as the market and products are constantly evolving.

0 Upvotes
dherron
Participant

How often should you audit and update your buyer personas?

Normally, I would say yearly. With the pandemic bringing in new roles and changing org charts in a number of verticals, I would recommend at least bi-annually.

 

0 Upvotes
AGalatolo
Member

How often should you audit and update your buyer personas?

Yearly

0 Upvotes
VŽižić
Participant

How often should you audit and update your buyer personas?

Yearly.

0 Upvotes
carolinechang
Participant

How often should you audit and update your buyer personas?

We just started building our buyer personas and intend to audit and update *at least* twice a year. More if we end up building another product. 

0 Upvotes
MikeYak
Participant

How often should you audit and update your buyer personas?

Hey y'all.

I guess, in most cases yearly is enough. Especially, for our b2b project.
But I suppose it could be more often (depends on a lot of factors).

0 Upvotes
KLi5
Member

How often should you audit and update your buyer personas?

suggest to review every half-year

0 Upvotes
EKiggins
Member

How often should you audit and update your buyer personas?

In an event-free world, annually. However, in the event of huge cultural (George Floyd), natural (wildfires), or catastrophic (COVID-19) events, you'd do well to re-evaluate quarterly. 

0 Upvotes
EMasiero
Participant

How often should you audit and update your buyer personas?

constantly talk with the team and coleagues

0 Upvotes
SHussain1
Participant

How often should you audit and update your buyer personas?

in Six month

0 Upvotes
NLauwers
Participant

How often should you audit and update your buyer personas?

Buyer personas are never complete. You'll always get new insights from ever-evolving needs on the client-side, and ever-evolving solutions on the company side that spark a new understanding of needs at the client-side. Don't wait for the end-of-the-year cycle but update as soon as needed.

0 Upvotes
NS-Zoe
Member

How often should you audit and update your buyer personas?

You should audit or update your buyer personas every six to twelve months.

0 Upvotes
stinaguzman
Participant

How often should you audit and update your buyer personas?

Yearly, but in current times six months might be more appropriate since things have been changing so much.

0 Upvotes
SKrieg
Member

How often should you audit and update your buyer personas?

In my past roles, I have audited every six months based on communication data and updated yearly. Since moving to my new organization, we do not have personas, so that is a major project for me to head up, with support/buy-in from the team at large. 

0 Upvotes
JamesC100
Member

How often should you audit and update your buyer personas?

As needed by market trends.

0 Upvotes
HubSpotMember
Participant

How often should you audit and update your buyer personas?

So we are in a start up company, so I would say we should discuss it a little more often. Maybe like every 3-6 month 🙂 

0 Upvotes
Lorrie
Member | Platinum Partner
Member | Platinum Partner

How often should you audit and update your buyer personas?

I agree with a yearly review

0 Upvotes
jagjitbehl
Member

How often should you audit and update your buyer personas?

hello

0 Upvotes
ERampling
Member

How often should you audit and update your buyer personas?

It's definitely something to do yearly in line with planning and strategy

0 Upvotes
CatPetersen
Member

How often should you audit and update your buyer personas?

every 6 months

0 Upvotes