Jul 11, 2021 7:26 AM - edited Aug 12, 2021 9:14 AM
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.
But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?
*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy.
Jul 21, 2021 5:45 PM - edited Jul 21, 2021 5:45 PM
B2B Buyer Personas have not been fully developed for our team. We will need to identify 4-6 buyer personas and formualte what they are interested in based on the needs of the market. Evalution of the personas will need to be visited seasonally.
Jul 21, 2021 10:35 AM
I like to review them every 3 - 6 months, based on product release cycles, to see if anything has changed, and take a deep dive at the beginning of the year, looking at any insights that we may have from the last calendar year, in terms of engagement, conversion, etc.
Jul 20, 2021 5:20 PM
Jul 20, 2021 3:24 AM
I think it makes sens to consider updating your buyer personas every time you make changes to your portfolio of products or services and before any forecasting/budgeting exercise. So probably at least once per year.