Jul 11, 20217:26 AM - edited Aug 12, 20219:14 AM
Inbound Professor
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.
But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?
How often should you audit and update your buyer personas?
I would say yearly as company realignments, budgets, strategies and goals usually occur once a year. If a company has a merger though, you should refocus on the business persona for this client.
How often should you audit and update your buyer personas?
I think you should check, and if needed, update your buyer personas every time there is an important upgrade on the company. Big projects releases, changes in the way of organizing, big product news, etc.
How often should you audit and update your buyer personas?
Hi Jorie,
In my opinion, buyer's persona should be audited and checked every three months. We should resend the surveys and the questionnaires that we had originally used to get the customer's information and tally it with the previously collected data.
If the customer does not respond, we can design similar but different and engaging surveys or questionnaires to collect the customer's information.
How often should you audit and update your buyer personas?
I think this can depend on how old the business is. For example, a start up may adjust the persona after 6 months after they learn more about their potential customers. After established an annual review maybe more appropriate
How often should you audit and update your buyer personas?
Hello.
I would says that Yearly could be the best since you could adapt it or change it according with your new goals as well as the results and data you have from the last year. However I believe depending on your business, goals and growth, you could also update your buyer persona every six months.
How often should you audit and update your buyer personas?
I believe you should update your personas at least every six months. However, when a significant change happens within the company, such as a change of business models, the buying personas should be updated too.