HubSpot Marketing

JorieMunroe
Profesor inbound
Profesor inbound

How often should you audit and update your buyer personas?

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

 

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

 

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy. 

794 Respuestas 794
Ash11
Miembro

How often should you audit and update your buyer personas?

Yearly!! 

0 Me gusta
GLaviano
Miembro

How often should you audit and update your buyer personas?

I think this can depend on how old the business is. For example, a start up may adjust the persona after 6 months after they learn more about their potential customers. After established an annual review maybe more appropriate

0 Me gusta
StephC
Participante

How often should you audit and update your buyer personas?

It should be reviewed every 6 months. MAy not need updates but always good to keep checking in and watching the market.

0 Me gusta
GOrtiz
Participante

How often should you audit and update your buyer personas?

yearly

0 Me gusta
JOBrien3
Miembro

How often should you audit and update your buyer personas?

No less often than once per year.  More often depending on the economic / industry climate.

0 Me gusta
KalraIbr
Miembro

How often should you audit and update your buyer personas?

Hello.

 

I would says that Yearly could be the best since you could adapt it or change it according with your new goals as well as the results and data you have from the last year. However I believe depending on your business, goals and growth, you could also update your buyer persona every six months.

0 Me gusta
MBouwmeester
Miembro

How often should you audit and update your buyer personas?

I believe you should update your personas at least every six months. However, when a significant change happens within the company, such as a change of business models, the buying personas should be updated too.

0 Me gusta
ARastenyte
Participante

How often should you audit and update your buyer personas?

I would say as often as necessary.  

0 Me gusta
ARahbek
Participante

How often should you audit and update your buyer personas?

Yearly

0 Me gusta
YDou
Participante

How often should you audit and update your buyer personas?

yearly in most cases

0 Me gusta
AFajardo
Miembro

How often should you audit and update your buyer personas?

As needed. Things change frequently. As you learn more about your target market/audiance/client, personas need to be updated as necessary. 

0 Me gusta
apurva
Miembro

How often should you audit and update your buyer personas?

Hello,

 

When a business or industry is involved, personas should alter, and consumers' decision-making and cognitive processes may change. Assessing buyer personas from that angle could be more successful. Analyzing the search engine volume might give you an implication of what's popular and how those trends affect buyer behaviour.

0 Me gusta
COcasio
Colaborador

How often should you audit and update your buyer personas?

Yearly, at least for our needs, other businesses may need to do it more or less frequently.

0 Me gusta
Kestrel
Participante | Partner
Participante | Partner

How often should you audit and update your buyer personas?

I feel like annually would work well.

0 Me gusta
MHeimlich
Participante

How often should you audit and update your buyer personas?

Yearly

0 Me gusta
RHirani80
Participante | Partner
Participante | Partner

How often should you audit and update your buyer personas?

I believe this can be a quarterly excercise.

0 Me gusta
Yshannon77
Miembro

How often should you audit and update your buyer personas?

I would say as often as necessary.  

  • When the goal changes or new ones are added 
  • New products are added, taken away or changed/upgraded 
  • You no longer serve your current persona/ your demographic changes 
  • You serve a different market/ geographic location

I think you have to contantly be aware of and assess your buyer personas as your company grows/changes. You can't assume that the persona you serve will always be the persona you serve.  Even if you don't change, they do. Their companies, their growth, their needs.  

SBASS
Colaborador

How often should you audit and update your buyer personas?

This is the best answer I have read so far! I love it. 

0 Me gusta
KWatson
Miembro

How often should you audit and update your buyer personas?

Depends on the industry. In healthcare, COVID has caused a change to Infection Preventionists and other around them, so that's prompting role updates that previously would be more static

TZelahy
Miembro

How often should you audit and update your buyer personas?

   

0 Me gusta
BMullen
Miembro

How often should you audit and update your buyer personas?

Personally, I would agree with yearly too. Alongside the marketing plan for that year/next

0 Me gusta