How often do you clean your contacts database?

[JorieMunroe]

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

[MPerez35]

I agree that cleaning your contact database every quarter is good. 

[YBerper]

I also agree in cleaning the data base every quarter. Because this would help the company to just contact the people that are engaging and not the ones that might not be a good fit.

[Dee1216]

Hi, I agree with most of the replies. Once every quarter is good. You could an extra audit somewhere in between if necessary, just to make sure.   

[AKUMAR62]

Once a quarter

[BKahsay]

I agree with most of the replies here. once every quarter I believe is sufficient to update our contact database. 

[CFowler4]

I believe that 4 times a year would be the best option. 

[VVouzellaud]

Every quarter, 4 months no more. 

[SSprings]

Once every quarter is an ideal frequency for a company to clean its contacts database.

[JBurklund]

Typically, it's done every quarter. Or at least it should be! 

[BPiri]

Ideally, I would say a company should clean contacts quarterly to ensure that all information is updated, also that duplicates and inactive contacts are removed.

[igrandy]

4 months to every quarter

[MEdwards8]

I'd say companies should clean their contacts database once every quarter. 

[DLee0]

I believe a company should be cleaning their contact database once every quarter, I would also say 6 months is a valid time frame as well

[MAYoung]

Once a quarter is pretty realistic. If not once a quarter, once ever six months also sounds reasonable. 

[KTaylor74]

A company should, at minimum, clean out its database once every quarter. 

[ALimb8]

I think the recomendation of at least once a quarter is a nice rule of thumb, however when a company does a deep dive into its revenue reports and sales often times patterns can be discovered and by evaluating the data a company can decide to clean the database in a contact system more frequently to see if there is a correlation and if it helps increase sales and revenue.

[VCrunkleton]

Companies should clean their contacts database every quarter to remove unengaged contacts. 

[NNelson2]

Companies should review/audit their contacts database every quarter. This helps to minimize bad data and contacts that aren't engaging or want to be engaged. 

[KarinaLT]

I believe the contacts database should be cleaned consistently/regularly especially a growing company. At most a company should clean their contacts database annually although it is preferable after major campaigns or quarterly. Doing so makes sure that contact information is updated, contacts still active, make sure there are no errors in the contact information resulting in increased effieciency and accuracy when it comes to future marketing/communication efforts sent out. 

[Mckenba]

It should be based on the needs of he company, but at least once a quarter