HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,639 Replies 1,639
chattayil
Member

How often do you clean your contacts database?

I recommend the companies to review their customer base on each quaters .Further It also depends on the market flexiblity and size of the goal.Making sure approaching the customer with a best experience in all ways.

0 Upvotes
KentX
Member

How often do you clean your contacts database?

Every 6 months or after finishing a 6 months drip campaign 

0 Upvotes
AAlabi0
Participant

How often do you clean your contacts database?

Depending on the size of your database. But cleaning quaterly should be ideal for most companies.

0 Upvotes
MKristoff80
Member

How often do you clean your contacts database?

We clean our database frequently to ensure the integrity of our data stays in tack.

0 Upvotes
SLarranaga
Participant

How often do you clean your contacts database?

Don't know what going on

0 Upvotes
BAmbriz
Participant

How often do you clean your contacts database?

I'm not yet an expert on the subject but I agree with most of the answers. Quarterly

0 Upvotes
NourhanFarid
Participant

How often do you clean your contacts database?

almost every quarter 

0 Upvotes
SAjmera
Member

How often do you clean your contacts database?

in every 2 months 

0 Upvotes
AHeard
Participant

How often do you clean your contacts database?

Quarterly

0 Upvotes
EvetteMeyer
Member

How often do you clean your contacts database?

Every month

0 Upvotes
IAkahome
Member

How often do you clean your contacts database?

As a data analyst, based on previous experience, I'd say yearly as a piece of dormant information can become a lead. 

0 Upvotes
NMatus
Member

How often do you clean your contacts database?

Quarterly

0 Upvotes
VPruitt
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
JE3
Member

How often do you clean your contacts database?

I'm new to contact management, so would take the advice of the experts: quarterly.

0 Upvotes
DWilson90
Participant

How often do you clean your contacts database?

I think it's wise to clean/update data gradually and en masse every quarter. Things should be taken away and added to a companies data, as per instance. Once, every quarter should there be a general cleaning of unused/misappropriated data.

0 Upvotes
VKOKHANENKO
Member

How often do you clean your contacts database?

Every 3 month

0 Upvotes
TWhelan6
Member

How often do you clean your contacts database?

Quarterly 

0 Upvotes
JoOsantos1
Member

How often do you clean your contacts database?

Less times than it was supposed. This is something that we most focus in order to be effective!

0 Upvotes
ESALBY
Member

How often do you clean your contacts database?

Every three months. 

0 Upvotes
JRowe4
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
MBasheerp
Member

How often do you clean your contacts database?

In my view, cleaning the contacts database is a critical task that should be carried out regularly to maintain data accuracy and reliability across all departments. I believe in conducting a thorough audit of the database on a quarterly basis. This frequency strikes a balance between keeping the data clean and not overwhelming the team with constant clean-up tasks.

The process typically involves running automated checks to identify and remove duplicate entries, updating outdated information, and verifying the accuracy of the data. Additionally, it's essential to involve multiple teams, such as marketing, sales, and customer service, in the cleaning process to ensure that everyone's needs and perspectives are considered.

By adhering to this quarterly schedule and involving cross-functional teams, we can ensure that our data remains consistent, reliable, and beneficial for all departments, ultimately leading to more effective business operations and better customer experiences.