HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,813 Replies 1,813
VKOKHANENKO
Member

How often do you clean your contacts database?

Every 3 month

0 Upvotes
TWhelan6
Member

How often do you clean your contacts database?

Quarterly 

0 Upvotes
JoOsantos1
Member

How often do you clean your contacts database?

Less times than it was supposed. This is something that we most focus in order to be effective!

0 Upvotes
ESALBY
Member

How often do you clean your contacts database?

Every three months. 

0 Upvotes
JRowe4
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
MBasheerp
Member

How often do you clean your contacts database?

In my view, cleaning the contacts database is a critical task that should be carried out regularly to maintain data accuracy and reliability across all departments. I believe in conducting a thorough audit of the database on a quarterly basis. This frequency strikes a balance between keeping the data clean and not overwhelming the team with constant clean-up tasks.

The process typically involves running automated checks to identify and remove duplicate entries, updating outdated information, and verifying the accuracy of the data. Additionally, it's essential to involve multiple teams, such as marketing, sales, and customer service, in the cleaning process to ensure that everyone's needs and perspectives are considered.

By adhering to this quarterly schedule and involving cross-functional teams, we can ensure that our data remains consistent, reliable, and beneficial for all departments, ultimately leading to more effective business operations and better customer experiences.

carias
Top Contributor

How often do you clean your contacts database?

I think that it´s necessary to clean your database each month, check the client´s information, delete incomplete or false information

0 Upvotes
MStewart94
Member

How often do you clean your contacts database?

Quarterly

0 Upvotes
BLatos
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
Vojin
Participant

How often do you clean your contacts database?

Every 3 months there should be a KPI evalution system in place tracking SMART goals and making everyone accountable. That being said, the database should also be cleaned in order to properly evaluate if our prospects in it are optimally qualified for our strategy and our messages. Inbound marketing strategies require consistent alignment of what are we sending and who are we sending it to. 

0 Upvotes
Nam21
Member

How often do you clean your contacts database?

quarterly cleaning my database

 

0 Upvotes
Aman_Jha
Member

How often do you clean your contacts database?

I have created automated workflow to clean the database and mark the non relevant Contacts as Non Marketing every month.

0 Upvotes
TayoOlajide
Participant

How often do you clean your contacts database?

Cleaning your data base every quarter is good practice. Looking to implement this at work. Thanks for the post 

Singhjsa
Member

How often do you clean your contacts database?

I Clean my contacts database every 3 months to ensure it stays accurate and valuable for the work

 

OBunyula
Member

How often do you clean your contacts database?

Personally, I would aim to clean my contacts database every three months to ensure it stays accurate and valuable for my business.

EVilla34
Member

How often do you clean your contacts database?

Quarterly

SZorca
Member

How often do you clean your contacts database?

For me, twice a year. Mid year, and annual 🙂

STewatia
Member

How often do you clean your contacts database?

Regularly cleaning your contacts database is essential for data accuracy and maximizing value. A quarterly audit helps identify errors, remove duplicates, and update outdated information. This proactive approach minimizes the impact of bad data, ensuring better decision-making and improved business outcomes.

0 Upvotes
AEspinoza4
Member

How often do you clean your contacts database?

Once a year, I will do that activity more regularly.

0 Upvotes
TKrutilek
Member

How often do you clean your contacts database?

We review, update, and clean our contact database on a quarterly basis.

0 Upvotes
SadiaL
Member

How often do you clean your contacts database?

Clean your contacts database at least once a quarter to remove outdated or duplicate contacts, correct inaccuracies, and maintain data hygiene. Consider increasing the frequency if you observe a high data decay rate or regularly add new contacts. Utilize automated tools for efficiency.

0 Upvotes