Jul 11, 20217:39 AM - edited Jul 11, 20217:40 AM
HubSpot Employee
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.
the frequency with which I clean my contacts database varies. I typically aim to review and update my contacts every few months or so, especially if I notice changes in contact information or if I come across duplicates. However, I also try to maintain good data hygiene by promptly updating contacts whenever there's a change and regularly organizing and decluttering my contact list. Overall, I strive to strike a balance between keeping my contacts database accurate and ensuring that it remains manageable and up to date.
Regular database cleaning is crucial for maintaining data quality and effectiveness, and can be achieved through scheduled reviews, trigger events, automated processes, feedback mechanisms, and continuous improvement, with intervals ranging from monthly to annual.
Regular database cleaning is essential for maintaining data quality and effectiveness. This can be done through scheduled reviews, trigger events, automated processes, feedback mechanisms, and continuous improvement. Regular reviews can be scheduled at monthly, quarterly, or annual intervals, depending on the volume of data and maintenance resources. Automated processes, such as email verification services and data cleansing algorithms, can be used to streamline cleaning tasks. Continuous monitoring and adjustments to cleaning schedules are crucial for maintaining data quality.
Definitely less frequently than I should be! We are onboarding with Hubspot in the next few months. And my goal is to start clean and stay clean. I love the idea of addressing this quarterly.
