HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,570 Replies 1,570
JKoh
Member

How often do you clean your contacts database?

Monthly

0 Upvotes
JSingh53
Contributor | Gold Partner
Contributor | Gold Partner

How often do you clean your contacts database?

It should be done on a continuous basis. Generally, one can analyze the contacts repository monthly and remove the non-relevant leads. Also, it should be beneficial to remove the contact immediately if any of the departments have insight that they are no longer relevant or are redundant to the business goal. This can prevent other teams from not spending their valuable time over such leads and focusing on the relevant point of contact only. 

0 Upvotes
Emildeca1
Member

How often do you clean your contacts database?

Quarterly

0 Upvotes
TateMubaiwa
Member

How often do you clean your contacts database?

New Hubspot user. Based on the resources i have read, quarterly seems like a good idea.

0 Upvotes
MvanderHouwen
Participant | Elite Partner
Participant | Elite Partner

How often do you clean your contacts database?

Every month

0 Upvotes
LPeart
Participant

How often do you clean your contacts database?

Quarterly

RTenerife
Member

How often do you clean your contacts database?

Monthly.

0 Upvotes
JScherek
Member

How often do you clean your contacts database?

Every 3 months

0 Upvotes
LZarzur
Member

How often do you clean your contacts database?

Every 3 months

0 Upvotes
cardeejah
Participant

How often do you clean your contacts database?

Every quarter 

0 Upvotes
NNurgazin
Member

How often do you clean your contacts database?

every 3 months

0 Upvotes
Sh_almamari
Member

How often do you clean your contacts database?

How often do you clean your contacts database?

 
0 Upvotes
JorgeCambay
Member

How often do you clean your contacts database?

Regularly or Quarterly. 

0 Upvotes
CVega3
Member

How often do you clean your contacts database?

We regularly clean up our database, update emails and remove if necessary.

0 Upvotes
Lucinda
Contributor

How often do you clean your contacts database?

We are continuously cleaning our database and have multiple processes in place to ensure that all data is being reviewed. The Marketing team share responsibility for this and our client-facing teams review customer data on an annual basis when we do our client survey. We use the duplicate contacts and companies functionality. 

0 Upvotes
OTurney
Participant

How often do you clean your contacts database?

Annually

0 Upvotes
JadeaNA
Participant

How often do you clean your contacts database?

We haven't updated our contacts in the past but as part of our onboarding of HubSpot, we will go through and clean our list and then the goal will be too keep this updated. Will aim to review quarterly.

0 Upvotes
GBulala
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
KPanchal
Participant

How often do you clean your contacts database?

Quarterly.

AnimeshGupta
Participant

How often do you clean your contacts database?

Quarterly from the DB and monthly from any specific campaign that was run.

0 Upvotes
DTarasov
Member

How often do you clean your contacts database?

We've never cleared our contact database before as far as I know. 

0 Upvotes