How often do you clean your contacts database?

[JorieMunroe]

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

[cardeejah]

Every quarter 

[NNurgazin]

every 3 months

[Sh_almamari]

How often do you clean your contacts database?

[JorgeCambay]

Regularly or Quarterly. 

[CVega3]

We regularly clean up our database, update emails and remove if necessary.

[Lucinda]

We are continuously cleaning our database and have multiple processes in place to ensure that all data is being reviewed. The Marketing team share responsibility for this and our client-facing teams review customer data on an annual basis when we do our client survey. We use the duplicate contacts and companies functionality. 

[OTurney]

Annually

[JadeaNA]

We haven't updated our contacts in the past but as part of our onboarding of HubSpot, we will go through and clean our list and then the goal will be too keep this updated. Will aim to review quarterly.

[GBulala]

quarterly

[KPanchal]

Quarterly.

[AnimeshGupta]

Quarterly from the DB and monthly from any specific campaign that was run.

[DTarasov]

We've never cleared our contact database before as far as I know. 

[amery_ellein]

Our team is able to meet on a bi-weekly basis to discuss our current agency contacts, leads, & network. Keeping our team updated & contact list tidy on a consistent basis!

[CKeeler3]

We add to our database quarterly and remove unsubscribes as they come through. We have never removed disengaged contacts but this is something we are looking to do as we migrate over to hubspot. 

[LAnderson0]

ideally quarterly, but most often (more realistically) 1-2/year

[oAdejumo]

every 6 months

[oAdejumo]

Monthly

[oAdejumo]

quaterly to be more thorough

[MKhan85]

so far our process has been to review buyer personas once every two weeks. we conduct a detailed review after every campaign we run be it by email, LinkedIn, or Google. Open to seeing how everyone else does this.

[RCoutu]

Database cleaning on one-to-one basis: Constantly

Bulk cleaning: quaterly

[BharathiGrover]

I have worked with B2B companies most of my time and I have closely worked with data engineering teams. I have also seen the best email marketing campaigns with more than a 30% open rate. It all depends on the data that you are managing in the marketing automation platform and how consistently you are cleaning up the opt-outs. Removing the inconsistent or not relevant records from your data would increase your campaign performance.