How often do you clean your contacts database?

[JorieMunroe]

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

[GWestley]

I refresh the database quarterly though will keep on top of it in real time re- bounce backs and unsubscribed emails

[NDavis6]

This is also the system I've used in the past. I'll export dead leads, contacts and users that haven't engaged on a monthly basis with a more robust clean-out on a quarterly basis. I will also segment the dead leads into different lists, export them and then attept to re-engage with them on later campaigns or through other avenues.

[TKelly27]

Quarterly 

[TArias7]

Annually. 

[GDejesus]

Every quarter to see which customers are still engaged and active. 

[noaesther]

I am trying now to create a regular cadence with my company, but at this time, there is no standard. My plan is to do it once quarterly.

[DJ2]

We clean up our database on continuing bases. We have specific criteria in place and timetables. This gives us an opportunity to create a list and review as new contacts come in and as deals are moved from stage to stage. So we try to be proactive with our database as well as real-time and reactive for those less engaged.

[Zinchik]

Quarterly 

[MYILMAZ]

I clean up my database after every 5 bulk emails I sent based on OOO responses and bounce situations

[DGonzalez08]

Quarterly

[MMancha]

Every quarter

[Inalin]

Dependent on the size of the company and how fast it is growing. But I agree quarterly should be possible to focus on updating this database.

[GZenker]

Quarterly should work

[hubspotter594]

I've created a workflow to help me identify non-active marketing contacts. we manually remove them every 6 months.

[MaddyYoung]

Once a year

[AJurolan]

Usually, once a year or whenever the list is full. But hoping to do it more like in a quarterly manner soon

[MaFowler]

Once a year, but we typically have a very long sales cycle with a ton of remarketing opportunities.

[ylevi]

I must be honest once every two years

[BWolf]

Quarterly

[KANDEL]

Every quarter

[DKoster]

In my view it depends on your business. Our buying cycle is very long; I think it makes more sense to clean yearly.