HubSpot Marketing

JorieMunroe
Professor de Inbound
Professor de Inbound

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1.570 Respostas 1.570
DJ2
Participante

How often do you clean your contacts database?

We clean up our database on continuing bases. We have specific criteria in place and timetables. This gives us an opportunity to create a list and review as new contacts come in and as deals are moved from stage to stage. So we try to be proactive with our database as well as real-time and reactive for those less engaged.

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Zinchik
Participante

How often do you clean your contacts database?

Quarterly 

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MYILMAZ
Membro

How often do you clean your contacts database?

I clean up my database after every 5 bulk emails I sent based on OOO responses and bounce situations

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DGonzalez08
Participante

How often do you clean your contacts database?

Quarterly

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MMancha
Membro

How often do you clean your contacts database?

Every quarter

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Inalin
Participante

How often do you clean your contacts database?

Dependent on the size of the company and how fast it is growing. But I agree quarterly should be possible to focus on updating this database.

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GZenker
Membro

How often do you clean your contacts database?

Quarterly should work

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hubspotter594
Participante

How often do you clean your contacts database?

I've created a workflow to help me identify non-active marketing contacts. we manually remove them every 6 months.

MaddyYoung
Participante

How often do you clean your contacts database?

Once a year

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AJurolan
Membro | Parceiro Platinum
Membro | Parceiro Platinum

How often do you clean your contacts database?

Usually, once a year or whenever the list is full. But hoping to do it more like in a quarterly manner soon

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MaFowler
Colaborador(a)

How often do you clean your contacts database?

Once a year, but we typically have a very long sales cycle with a ton of remarketing opportunities.

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ylevi
Membro

How often do you clean your contacts database?

I must be honest once every two years

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BWolf
Membro

How often do you clean your contacts database?

Quarterly

KANDEL
Membro

How often do you clean your contacts database?

Every quarter

DKoster
Colaborador(a)

How often do you clean your contacts database?

In my view it depends on your business. Our buying cycle is very long; I think it makes more sense to clean yearly.

JVelasco7
Membro

How often do you clean your contacts database?

Every quarter

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LChowdhury
Membro

How often do you clean your contacts database?

quarterly

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MAmid
Membro

How often do you clean your contacts database?

Quarterly

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DShiloh
Membro

How often do you clean your contacts database?

It is recommended quarterly. In real life, it depends on the size of the contact list and the complaxity of the list, in my opinion.

OmarBD
Participante

How often do you clean your contacts database?

Quarterly

 

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MKnowles
Membro

How often do you clean your contacts database?

We aim for qaurterly