HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,015 Replies 1,015
AJurolan
Member | Platinum Partner
Member | Platinum Partner

How often do you clean your contacts database?

Usually, once a year or whenever the list is full. But hoping to do it more like in a quarterly manner soon

0 Upvotes
MaFowler
Contributor

How often do you clean your contacts database?

Once a year, but we typically have a very long sales cycle with a ton of remarketing opportunities.

0 Upvotes
ylevi
Member

How often do you clean your contacts database?

I must be honest once every two years

0 Upvotes
BWolf
Member

How often do you clean your contacts database?

Quarterly

KANDEL
Member

How often do you clean your contacts database?

Every quarter

DKoster
Contributor

How often do you clean your contacts database?

In my view it depends on your business. Our buying cycle is very long; I think it makes more sense to clean yearly.

JVelasco7
Member

How often do you clean your contacts database?

Every quarter

0 Upvotes
LChowdhury
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
MAmid
Member

How often do you clean your contacts database?

Quarterly

0 Upvotes
DShiloh
Member

How often do you clean your contacts database?

It is recommended quarterly. In real life, it depends on the size of the contact list and the complaxity of the list, in my opinion.

OmarBD
Participant

How often do you clean your contacts database?

Quarterly

 

0 Upvotes
MKnowles
Member

How often do you clean your contacts database?

We aim for qaurterly 

kkopen
Participant

How often do you clean your contacts database?

Quarterly

0 Upvotes
ADavis897
Member

How often do you clean your contacts database?

It is recommended to clean your contact database quarterly in a calendar year.

0 Upvotes
MTyagi
Member

How often do you clean your contacts database?

Quarterly

0 Upvotes
TArias7
Member

How often do you clean your contacts database?

Annually

0 Upvotes
SHorner2
Member

How often do you clean your contacts database?

With our nurture lists, we update every campaign based on unsubscribed, bounce backs and non-deliveries. With our database of leads, however .... as most people are saying if only there were time and resources once a quarter but we continue to aspire!

0 Upvotes
GNgugi
Member

How often do you clean your contacts database?

It is recommended to clean your contact database quarterly in a calendar year.

0 Upvotes
randiicm
Member

How often do you clean your contacts database?

Like some have mentioned, cleaning up our database is an ongoing process, but we do intentional sweeps about twice a year. More frequently would be nice, but we're understaffed.

AKumar43
Member

How often do you clean your contacts database?

Cleaning our database is a continuous process. We use Salesforce and update/remove company/contact info based on campaign responses, research, and website leads etc.

LK122
Member

How often do you clean your contacts database?

Quarterly 

0 Upvotes