How often do you clean your contacts database?

[JorieMunroe]

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

[valj]

Quarterly but maybe delete unqual contacts sooner. I just don't like how it affects the reports when doing so. Anyone else have this problem?

[DStepanova]

I  believe that data should be cleaned once every quarter as this can help you attract, engage, and delight the contacts that are right for your business and not waste time with those that might not be the best fit.

[BCorning]

Once a year atleast but should be done every quarter if possible.

[AYessengeldin]

I  clean up data once every quarter.

[abhishek1993]

If i have the automation flow function then i can make flow with unwanted keywords and it will help to clear instantly, otherwise i can make it once in a week to clean manually

[MVeraGarcia]

I usually clean my database twice a year so that the process of doing  does not accumulate over time and can be updated. 

[kannitha]

I have never thought about this before, but I usually clean my database when I'm on break. It could be twice or thrice a year. 

[JSchwerzmann]

Maybe once a year...or when I find time

[KKjeldsen]

Once every quater is great for me, but depends on the type of customer, so yearly cleanout also works in some context

[rcheemalakonda]

I would prefer a data clean-up once every quarter.
automated workflows to remove non-relevant contacts would be worth considering.

[RSidhu7]

data should be self cleaned with the use of behavioural triggers to segment or adandon contacts that have changed preference or been lost.

I see merit in a preference evaluation every 12 months but the best insights will come from monitoring behavour

[gibranding]

Every quarter, but I would like to keep up on it monthly.

[RAllen5]

Once every 3 to 6 months

[ESmith29]

Recommending every quarter. 

[KHockenberger]

Every quarter is recommended by Hubspot Academy

[KS2022]

Since we are just building our marketing contacts database, our # of marketing contacts is small, so we clean up our database once/quarter - 2x a year. 

[DaveJoRo]

Great question. I think it depends on how many contacts are being generated for your business. If you have the right segmentation in place and have a point person, I would go from either once a month to once a quarter to keep things fresh and stay under certain thresholds you want to keep:)

[JKurcz]

On a quarterly basis

[HBahsoun]

On a quarterly basis

[RStolzenbach]

On a quarterly basis 

[CDuVall]

every few weeks!