HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,570 Replies 1,570
ASharma1
Member

How often do you clean your contacts database?

Every quarter we should clean the contacts database

BKamper
Participant

How often do you clean your contacts database?

Yikes. Our Co-Founders keep spending money for contact and leads lists and insist that they get dumped into our system. Because we have hundreds of thousands of potential prospects, we're loathe to remove all but the most disqualifyingly bad leads.

 

We'd like to build this system so that leads get timed out and returned to prospecting or handed over to new reps on a rolling 90-day cycle, which would be essentially quarterly.

 

0 Upvotes
ashlanga
Member

How often do you clean your contacts database?

We are aiming to do data audits quarterly or semi-annually.

0 Upvotes
nkanekal
Member

How often do you clean your contacts database?

Database audits/ cleanups: Possibly every month , definitely every quarter. 

0 Upvotes
YashVardhan
Member

How often do you clean your contacts database?

Data Audit: Quaterly

0 Upvotes
AApeldoorn
Participant

How often do you clean your contacts database?

It is a constant process, and important to have reports set up to show you where there are gaps and data quality issues so you can catch it and fix it! You are only as good as the data you have!

tverdokhlib1
Top Contributor | Partner
Top Contributor | Partner

How often do you clean your contacts database?

I am trying to do it every half of a year. But sometimes I feel too lazy to do it despite it is very important:)

Anton Tverdokhlib,
HubSpot Expert | RevOps & CRM & Automation Consultant



MTağıyev
Participant

How often do you clean your contacts database?

Good 

0 Upvotes
rajsharma159
Member

How often do you clean your contacts database?

Cleaning the contacts database is a must have activity. Because, if it keeps growing that may cost a lot for renewals. There is no such timeline which should be considered as a standard to clean database. But, in my views system should reviewed every quarter and keep creating some contact views to segragate the non active contacts. And every year before renewal review these lists and remove such contacts.

0 Upvotes
DNash1
Member

How often do you clean your contacts database?

All the time. (constantly)

0 Upvotes
kml
Member

How often do you clean your contacts database?

Our database is just being formed, but I anticipate quaterly clean ups and probably an annual deep clean.

 

0 Upvotes
ADauksa
Participant

How often do you clean your contacts database?

I have tried annually to clean it up but I am hoping with HubSpot and workflows we'll be a lot more consistent. I usually clean up duplicate accounts, duplicate contacts but we don't do much we people who aren't at the company or unsubscribed. They just sit in SFDC not sure what best practice is with those contacts.

0 Upvotes
NGalbraith
Participant

How often do you clean your contacts database?

Not at all yet lol, just migrating

0 Upvotes
trangnguyen
Participant

How often do you clean your contacts database?

Constantly, but we've also been doing a deep clean annually. Our goal is to do it a deep clean quarterly

0 Upvotes
JerAlexander
Member

How often do you clean your contacts database?

I would say it depends on the customer timeline for your business. Understanding a typical lifecycle for a customer and the latency and recency of your customers can help determine when someone can be considered disengaged. 

0 Upvotes
martapinov
Participant

How often do you clean your contacts database?

It depends on business

0 Upvotes
Jen-VanAntwerp
Participant

How often do you clean your contacts database?

The cadence that I find works best for most of the organizations I've worked with is whatever coincides with your newsletter or largest mailing, as long as that is no longer than once every quarter. If there is a mass mail or email that goes out more frequently (i.e., monthly), then the data should be scrubbed prior to that activity.  If the organization doesn't conduct any mass mailings or emails (or that activity takes place at longer than quarterly intervals), then best practice would be to clean up the database quarterly.

0 Upvotes
NOReilly
Member

How often do you clean your contacts database?

Interesting to see if there is a difference between B2B and B2C

0 Upvotes
JohnAceti
Member | Platinum Partner
Member | Platinum Partner

How often do you clean your contacts database?

Full audits/reviews are quarterly, but there's an element of constant oversight to ensure there aren't duplicates, old/dead contacts, etc.

0 Upvotes
lcharriez
Participant

How often do you clean your contacts database?

Every 2 months we need to ensure there is no duplication of members 

0 Upvotes
davidtfg
Member

How often do you clean your contacts database?

I think this is a constant process.  If you see something, say something (or correct something).  Whether they have the wrong persona assigned, contact isn't there anymore, or other reasons, clean it up as you go.