HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

SHeisselberg
Participant

How often do you clean your contacts database?

Twice a year however quarterly would be iedal. 

0 Upvotes
SHeisselberg
Participant

How often do you clean your contacts database?

Twice a year, however quarterly would be ideal.

0 Upvotes
SKuttiyan
Member

How often do you clean your contacts database?

If there is an automated way that notfies a contact moved from X company to Y company that's ideal, becasue that creates an opportunity to sell to Y company becuase the person is in favour of our product. I belive updating weekly also will be ideal but its not feasible thats why Quarterly updating or AI based updating could be the options left with. 

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CWilkinson
Member

How often do you clean your contacts database?

About every six months for my industry. 

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KPavel
Contributor | Partner
Contributor | Partner

How often do you clean your contacts database?

It depends on the size of your list but we like to do it monthly to keep it fresh for the newsletter. 

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ishabehl
Member

How often do you clean your contacts database?

A

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JWright10
Participant

How often do you clean your contacts database?

Around once a month is ideal as we are a small business.

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SKrause
Member

How often do you clean your contacts database?

I try to do this quarterly or it can quickly get out of hand and overwhelming.

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sfarshgar
Member

How often do you clean your contacts database?

in my opinion, every 6 months is fine

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Yshannon77
Member

How often do you clean your contacts database?

I think it would could differ, depending on the business/comapany.   We might need to update our database once a year but a client might need to do it quarterly.  The important thing is that you have a process in place, someone who owns that responsibility and a cadenace to ensure you have the most up to date database, when it makes the most sense for you and/or your client. 

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KKamlager
Member

How often do you clean your contacts database?

Every 6 months in addition to regular good behaviors. It is  important to learn from what one cleans up - do we need to work harder to fill in all important fields? Do we have repetitative errors we can improve? It is also helpful to build in "clean-up" efforts after certain events: for example, send an email newsletter. Review all data including bounce backs, incomplete fields, etc. 

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EDusenbury
Member

How often do you clean your contacts database?

I have yet to be in a role in which I am aware of the database auditing schedule but I think bi-annually could be considered a good strategy.

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CTrevathan
Member

How often do you clean your contacts database?

My position coordinates multiple annual events.  I audit and clean those contact list annually. I do a soft clean during the year when any changes are brought to my attention.

 

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KenChis
Contributor

How often do you clean your contacts database?

We have a continuous cleaning process, we try to clean our contacts database by regularly checking and cleaning different areas - clearing out inactive contacts, cleaning duplicates, etc. I've found that after you've done a big cleaning it's best to keep up with the maintenance in smaller more frequent increments - the smaller the list of records that you're cleaning or deleting, the less panic you have over those changes.

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Gautambhalla777
Member

How often do you clean your contacts database?

We do it every quarter .This is because our company's priorities change every quarter and this requires re-evaluation of value of our data pocessions.

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ESingletary
Member

How often do you clean your contacts database?

We used to clean our database once a year in the summer when our programs would be closed and getting ready for the next school year. We usually look at those contacts whose emails were bounced, blocked, or suspended. 

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AChristopoulo
Member

How often do you clean your contacts database?

Our company has over 17,000 contacts in our database - whereas we look to do regular maintence/clean up by reviewing the mailing list, looking for bounce backs, and cross referencing our contact sheet to reach out and update contacts as needed. Additoinally, on a month-to-month basis we strive to update and add new contacts to our mailing list. 

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MandyS
Member

How often do you clean your contacts database?

I am not sure how often we audit and clean our contact database.  I think we should monthly. 

0 Upvotes
JT20
Member | Platinum Partner
Member | Platinum Partner

How often do you clean your contacts database?

Hi! 

I think contact data base should be cleaned every 6 months. I believe it can be a rough process but it must be done. 

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BWeinstein1
Member

How often do you clean your contacts database?

TBH I like to clean my data at the beginning of each campaign, and then monthly thereafter. But if you are using your segments and CTAs wisely, you are always gaining new knowledge and data on your contacts. 

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CPage513
Member | Diamond Partner
Member | Diamond Partner

How often do you clean your contacts database?

We try to clean our database at least once a quarter.  

0 Upvotes