HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,813 Replies 1,813
MWilson2
Member

How often do you clean your contacts database?

Every 4-6 months seems like the sweet spot. 

0 Upvotes
ShreyanshFCMO
Participant | Gold Partner
Participant | Gold Partner

How often do you clean your contacts database?

Hi @JorieMunroe 

I manage clients' portals and differs for each client. In general, I follow 
- Basic cleaning ( Unsubscribe, Bounce etc) - Every 15 days
- Deep Cleaning ( W/f, email ids ect) - Monthly.
I use tools like Coglide to clean contacts.

0 Upvotes
TeeDeeDubya
Member

How often do you clean your contacts database?

For me, it's like cleaning my house.  The longer we let it go, the harder it becomes, but it varies by how much mess a person (or team) can put up with.  Clutter drives me batty.  We clean ours quarterly as a general rule, but I have been known to go into a hyperfocus work mode in the past and do a little cleaning here and there.

0 Upvotes
MMangala
Participant | Elite Partner
Participant | Elite Partner

How often do you clean your contacts database?

Hi! I just started working at an agency, so this is a great question. It looks like we take care of this on a yearly basis for our clients. It's definitely important for our sales and marketing alignment that we cultivate with each client.

0 Upvotes
SRada
Member | Partner
Member | Partner

How often do you clean your contacts database?

Hi Jorie,

To be honest I don't have any idea how often I should clean our contacts database. I am still in the learning period and the SEO niche is a new field for me. But in my own opinion, cleaning the database every 6 months is necessary. This will make the list fresh and cut off the time and expenses spent on an unqualified lead.

0 Upvotes
CSwinkels
Member

How often do you clean your contacts database?

Once a quarter. 
However sometimes there are events when a big amount of contacts is added to the database and then it might be more often.

0 Upvotes
GColl2
Member

How often do you clean your contacts database?

every 4-6 months

0 Upvotes
KSimpson0
Member

How often do you clean your contacts database?

Quarterly clean up is ideal

0 Upvotes
IRyan
Member

How often do you clean your contacts database?

This is such an essential process. Contact review allows for proficient marketing results. 

0 Upvotes
NAranguren
Member

How often do you clean your contacts database?

Hello! Every 3 months

0 Upvotes
jliucoop
Member

How often do you clean your contacts database?

We are constantly monitoring data health, but do a check every quarter.

0 Upvotes
UtsaviPandya
Member

How often do you clean your contacts database?

Hi, I believe that the contact database must be cleaned regularly in pre-decided time intervals so as to make sure that we are utilizing the resources in the best possible ways. This can ensure that the time and money efforts are utilized towards the right audience and thereby making higher conversion rates and saving our bucks. 

0 Upvotes
JuliaLindemon
Member

How often do you clean your contacts database?

Quarterly at least!

0 Upvotes
NGantzhorn
Participant

How often do you clean your contacts database?

Quarterly is ideal, however, we clean our database annually.  

0 Upvotes
AParakh
Participant

How often do you clean your contacts database?

Every fortnight

0 Upvotes
Rituparna
Participant

How often do you clean your contacts database?

I think quarterly is a good idea.. I am cleaning up data currently in my org and setting up an Erp so I see its importance. 

0 Upvotes
Chaudhary
Member

How often do you clean your contacts database?

Biannualy

0 Upvotes
HAdesayo
Member | Partner
Member | Partner

How often do you clean your contacts database?

It should be done monthly
0 Upvotes
bsorden
Participant

How often do you clean your contacts database?

We are cleaning out quarterly. 

0 Upvotes
MLitwa
Participant

How often do you clean your contacts database?

Keeping a clean database is a big pet peeve of mine. After all, your reporting and goal setting can only be as good as your data.  If you don't have reliable data it's hard to know how you are really performing and whether the goals you set are realistic.  I try to audit a little bit every day to try and make it more of a habit. 

0 Upvotes
Ash11
Member

How often do you clean your contacts database?

We are in the process pf doing a major database cleanout and once complete, will continue to do it quarterly. 

0 Upvotes