HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

How often do you clean your contacts database?

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team taking the hit. It’s everyone. The entire company. The fallout from that bad data extends to every corner of your business that the data touches. With that in mind, how often do you currently audit and clean your contacts database? Once a month? Every quarter? Once a year? What does the process look like? Share your thoughts and current schedule.

1,022 Replies 1,022
TateMubaiwa
Member

How often do you clean your contacts database?

New Hubspot user. Based on the resources i have read, quarterly seems like a good idea.

0 Upvotes
MvanderHouwen
Participant

How often do you clean your contacts database?

Every month

0 Upvotes
LPeart
Participant

How often do you clean your contacts database?

Quarterly

RTenerife
Member

How often do you clean your contacts database?

Monthly.

0 Upvotes
JScherek
Member

How often do you clean your contacts database?

Every 3 months

0 Upvotes
LZarzur
Member

How often do you clean your contacts database?

Every 3 months

0 Upvotes
cardeejah
Participant

How often do you clean your contacts database?

Every quarter 

0 Upvotes
NNurgazin
Member

How often do you clean your contacts database?

every 3 months

0 Upvotes
Sh_almamari
Member

How often do you clean your contacts database?

How often do you clean your contacts database?

 
0 Upvotes
JorgeCambay
Member

How often do you clean your contacts database?

Regularly or Quarterly. 

0 Upvotes
CVega3
Member

How often do you clean your contacts database?

We regularly clean up our database, update emails and remove if necessary.

0 Upvotes
Lucinda
Contributor

How often do you clean your contacts database?

We are continuously cleaning our database and have multiple processes in place to ensure that all data is being reviewed. The Marketing team share responsibility for this and our client-facing teams review customer data on an annual basis when we do our client survey. We use the duplicate contacts and companies functionality. 

0 Upvotes
OTurney
Member

How often do you clean your contacts database?

Annually

0 Upvotes
JadeaNA
Member

How often do you clean your contacts database?

We haven't updated our contacts in the past but as part of our onboarding of HubSpot, we will go through and clean our list and then the goal will be too keep this updated. Will aim to review quarterly.

0 Upvotes
GBulala
Member

How often do you clean your contacts database?

quarterly

0 Upvotes
KPanchal
Participant

How often do you clean your contacts database?

Quarterly.

AnimeshGupta
Participant

How often do you clean your contacts database?

Quarterly from the DB and monthly from any specific campaign that was run.

0 Upvotes
DTarasov
Member

How often do you clean your contacts database?

We've never cleared our contact database before as far as I know. 

0 Upvotes
amery_ellein
Participant

How often do you clean your contacts database?

Our team is able to meet on a bi-weekly basis to discuss our current agency contacts, leads, & network. Keeping our team updated & contact list tidy on a consistent basis!

0 Upvotes
CKeeler3
Member

How often do you clean your contacts database?

We add to our database quarterly and remove unsubscribes as they come through. We have never removed disengaged contacts but this is something we are looking to do as we migrate over to hubspot. 

0 Upvotes