Jul 11, 20217:56 AM - edited Aug 12, 20219:18 AM
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.
But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?
I would suggest keeping all the data and files properly named, easy to understand organised in a way which is also helpful to other teams. Use Hubspot Marketing task to keep campaigns and timelines organised in sync with the campaign calender.
Strong file management is key in keeping organized. In terms of creating a campaign that is cohesive, I believe it needs to be built upon a strong foundation with strong art direction and a clear voice + messaging that reflects the overall goals.
Tips to stay organized and ensure you're on track to hitting your campaign goals *Develop an offer. *Have your goals and objectives penned down. * Pick a target audience. * Select a marketing channel where consumers congregate. * Have a budget.
Campaigns are grouped by products being sold and then by state, county, and type of medical insurance. This format allows monitoring of which state, county, and insurance is doing well or not well per product.
Naming conventions is key when keeping campaigns organized. The advice I'd give is make sure you are segmenting very well to ensure your ad copy is speaking to your target audience. The more segemented and targeted your messaging is, the better performance you'll see.
I do a Gantt chart with appropriate labeling that captures the product type, goals and timeline of the campaign. Usually formatted like so: Marketing Channel - Marketing objective - Date and in details I include the budget and deliverables so I can compare witht he analysis once the campaing has launched.