jul 11, 20217:56 AM - editado ago 12, 20219:18 AM
HubSpot Employee
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.
But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?
It's a reminder that not all suspects / prospects fall into the same cadence. Therefore, create one campaign and duplicate it with modifications for different suspects / prospects criteria. Many steps may stay the same, but one or two may have to change or be removed to match the lifecycle stage of the suspects / prospects.
Campaign planning stage is very critical stage in running a campaign, it can make or break your deal. Setting a SMART goals, identifying target market and placing KPIs will help the team to stay focus and integrated to each other.
Number 1 is to set an initial goal on what to achieve. When you have a list of what to achieve, it will give you motivation and path to drive towards your goal. Then, set a deadline. Estimate the time it takes to accomplish your task by setting a deadline on a calendar. I would also meet up with my team members and share responsibilities in order to complete the tasks quickly.
My best practice suggestion is to break down the communications model 1. Who is your audience 2. What is the message you want to convey 3. What is the desired call to action 4. how do you measure the conversion 5. How to collect feedback
First and foremost to set up a campaing, campaign goals needs to be known with the KPI to mesure results. Once this are known next step is to identify those that will be involve in all stages of the campaign from the design to budget to schedule and understanding the available channel the campaign will be will launched. Once all these are establish with time set campaign can now set to be launched.
setup weekly catch up meetings with a targeted agenda to go through the tasks required for every week. Also creating a tasks calendar to keep us on track
I meet with my team prior to creating a campaign in Hubspot to align on our goals, who is owning what part of the campaign, etc. Then we divide an conquer based on our responsibilities to manage the campaign in Hubspot - whether that be social, email, content, etc. I also put a reminder on our calendar's once/month to update campaign metrics and share out with key stakeholders.
Fundamentally, the objective of the campaign should be clear and link back to your brand and brand voice. All elements of the campaign need to be consistent in voice. Have one person signing off on all elements and set clear goals, targets, KPIs etc for the team.
Have a schedule and plan that is accessible to all, brief all relevant members of your team and always be clear about what you set out to achieve.
Prepare to be fluid.
Ensure reporting is set up for each element and that there is a debrief during and post campaign to understand what worked and what didn't so you can tweak accordingly along the way.
