HubSpot Marketing

JorieMunroe
Academy-Professor/in
Academy-Professor/in

How do you keep your campaign assets organized?

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

 

But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?

 

*To learn more about this, check out the Creating a Campaign in HubSpot lesson via HubSpot Academy. 

534 Antworten
MTağıyev
Teilnehmer/-in

How do you keep your campaign assets organized?

Thanks 

0 Upvotes
ADauksa
Teilnehmer/-in

How do you keep your campaign assets organized?

I think have a plan of what the campaign entails such as emails, paid ads, and the timing of them to make sure nothing overlaps. Writing clear goals and KPIs are also helpful to set expectations for the marketing and sales team.  We used to use Salesforce campaigns which are lists for every email under one umbrella but now with HubSpot I love that it is one campaign and I can assign different assets to the campaign. We have a lot of repeat campaigns so nomenclature to keep it organized. 

DGladwell
Mitglied

How do you keep your campaign assets organized?

We set up quarterly campaigns and work with our team through regular meetings and updates

0 Upvotes
SKjolby
Teilnehmer/-in

How do you keep your campaign assets organized?

Be sure to know how you want to report on campaign before you start creating the individual campaigns and associating assets, otherwise the process of evaluating campaign performance can get messy. Determine what is a stand alone campaign (are these tied to specific initiatives), and determine if a campaign that should summarise an overall focus that could consist of many initiatives during a budget year.  

vanessaELabs
Teilnehmer/-in

How do you keep your campaign assets organized?

It's good to plan but don't get too bogged down on too many details that it takes away from productivity and efficiency. Have objectives and goals and align yourself with sales and the management.

KJohnson10
Mitglied

How do you keep your campaign assets organized?

Create a worksheet to ensure all steps are being completed

GraceyCelosaMel
Mitglied

How do you keep your campaign assets organized?

Mapping out the brand's campaign focus: setting SMART goals, objectives, and KPIs in advance. Delegate specific tasks to the team members and ensure that they have a deep understanding of what the campaign is all about.

MAbuRamadan
Mitglied

How do you keep your campaign assets organized?

To plan and set up a marketing campaign strategy, by identifying the goals of the campaign, channels, required assets, timeline, and performance metrics to monitor. Then I follow up this strategy to launch the campaign and analyze the results.

ddsuwayiro
Teilnehmer/-in

How do you keep your campaign assets organized?

to understand the goals early

0 Upvotes
SRada
Mitglied | Partner
Mitglied | Partner

How do you keep your campaign assets organized?

Hi,

    Keeping track of the metrics, setting a to-do list, and having weekly meetings are a big help.

0 Upvotes
Tonycao
Mitglied | Platinum Partner
Mitglied | Platinum Partner

How do you keep your campaign assets organized?

Amazing stuff, Marketing must be organized and strategized to achieve a goal.

0 Upvotes
Mohammad-Naias
Teilnehmer/-in

How do you keep your campaign assets organized?

Hi My idea is: Need to select a good marketing channel. Then need to select the assest and  create company goal. And Have a decision on the budget for the campaign.

0 Upvotes
IMHCRM
Mitglied

How do you keep your campaign assets organized?

Shared docs such as Google Sheets to keep them transparent throughout the organization.

0 Upvotes
AGalatolo
Mitglied

How do you keep your campaign assets organized?

Using hubspot marketing tools

0 Upvotes
NLauwers
Teilnehmer/-in

How do you keep your campaign assets organized?

Our approach is to keep track of the following in a tool such as ClickUp:

  • Set goals
    • # Leads

    • # MQL’s

    • # SQL’s

    • # Opportunities

    • # New Customer

  • Set up campaign
  • Review after a pre set timeframe

Good luck!

0 Upvotes
RSands
Mitglied

How do you keep your campaign assets organized?

Daily meetings

0 Upvotes
CHall3
Mitglied

How do you keep your campaign assets organized?

Have weekly meetings with your team and set goals/deadlines when planning out your campaign

0 Upvotes
EMasiero
Teilnehmer/-in

How do you keep your campaign assets organized?

not professional yet

0 Upvotes
SMoan
Mitwirkender/Mitwirkende

How do you keep your campaign assets organized?

We use our project management system (in our case we use Asana, but I'm sure the tasks within HubSpot could work well with less complex projects) to keep track of all tasks, meeting notes and assets needed to be created. Setting due dates and assigning all jobs clearly is crucial for having it all ready for launch. Once all assets are complete I create a Campaign in HubSpot and connect them all there for easy tracking and campaign reporting.

0 Upvotes
SHussain1
Teilnehmer/-in

How do you keep your campaign assets organized?

Through google sheets

0 Upvotes
NS-Zoe
Mitglied

How do you keep your campaign assets organized?

Plan out your strategy, goals and assets first on paper or whiteboard. Visual representation of your campaign journey with a list of assets needed at each touch point is very helpful.

0 Upvotes