How do you keep your campaign assets organized?

[JorieMunroe]

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?

*To learn more about this, check out the Creating a Campaign in HubSpot lesson via HubSpot Academy. 

[KLayton]

Create a schedule or personal deadlines to complete tasks on time. 

[MKireev]

Name campaign as 

"Client name - campaign MM/DD"

[PBowring]

Set a timeline and have weekly, if not daily, check ins with your team to establish good communication and ensure that the campaign is staying on track. 

[SDeMartini]

Communication and tracking. 

[roseday]

Outline your individual or company marketing goals first

[SSOPHY]

😁

[MBarranco9]

Organization and meetings. 

[MZazueta]

I haven´t being able to create a Campaign yet. But I guess I will divide them according to the profile client, it means by target of promotion, if its for a member, or if its for a referral of member, or a client new, etc...

[BKamper]

I think it's good to start small, develop a strategy for 30-60 days, and understand that done is better than perfect.

The first campaign I did for my current engagement was a co-branded webinar with another firm. We planned for three invites, a registration landing page, and a follow-up email for attendees and those who missed. 

What did we forget? HOW TO GET LEADS TO THE SALES TEAM! After a live event, speed-to-lead is extremely important. We learned that in our webinar platform you can actually create a poll that allows attendees to raise their hand and request to be contacted FIRST, which was huge for our group. 

[MTağıyev]

Thanks 

[ADauksa]

I think have a plan of what the campaign entails such as emails, paid ads, and the timing of them to make sure nothing overlaps. Writing clear goals and KPIs are also helpful to set expectations for the marketing and sales team.  We used to use Salesforce campaigns which are lists for every email under one umbrella but now with HubSpot I love that it is one campaign and I can assign different assets to the campaign. We have a lot of repeat campaigns so nomenclature to keep it organized. 

[DGladwell]

We set up quarterly campaigns and work with our team through regular meetings and updates

[SKjolby]

Be sure to know how you want to report on campaign before you start creating the individual campaigns and associating assets, otherwise the process of evaluating campaign performance can get messy. Determine what is a stand alone campaign (are these tied to specific initiatives), and determine if a campaign that should summarise an overall focus that could consist of many initiatives during a budget year.  

[vanessaELabs]

It's good to plan but don't get too bogged down on too many details that it takes away from productivity and efficiency. Have objectives and goals and align yourself with sales and the management.

[KJohnson10]

Create a worksheet to ensure all steps are being completed

[GraceyCelosaMel]

Mapping out the brand's campaign focus: setting SMART goals, objectives, and KPIs in advance. Delegate specific tasks to the team members and ensure that they have a deep understanding of what the campaign is all about.

[MAbuRamadan]

To plan and set up a marketing campaign strategy, by identifying the goals of the campaign, channels, required assets, timeline, and performance metrics to monitor. Then I follow up this strategy to launch the campaign and analyze the results.

[ddsuwayiro]

to understand the goals early

[SRada]

Hi,

    Keeping track of the metrics, setting a to-do list, and having weekly meetings are a big help.

[Tonycao]

Amazing stuff, Marketing must be organized and strategized to achieve a goal.

[Mohammad-Naias]

Hi My idea is: Need to select a good marketing channel. Then need to select the assest and  create company goal. And Have a decision on the budget for the campaign.