jul 11, 20217:56 AM - editado ago 12, 20219:18 AM
Profesor inbound
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.
But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?
I think have a plan of what the campaign entails such as emails, paid ads, and the timing of them to make sure nothing overlaps. Writing clear goals and KPIs are also helpful to set expectations for the marketing and sales team. We used to use Salesforce campaigns which are lists for every email under one umbrella but now with HubSpot I love that it is one campaign and I can assign different assets to the campaign. We have a lot of repeat campaigns so nomenclature to keep it organized.
Be sure to know how you want to report on campaign before you start creating the individual campaigns and associating assets, otherwise the process of evaluating campaign performance can get messy. Determine what is a stand alone campaign (are these tied to specific initiatives), and determine if a campaign that should summarise an overall focus that could consist of many initiatives during a budget year.
It's good to plan but don't get too bogged down on too many details that it takes away from productivity and efficiency. Have objectives and goals and align yourself with sales and the management.
Mapping out the brand's campaign focus: setting SMART goals, objectives, and KPIs in advance. Delegate specific tasks to the team members and ensure that they have a deep understanding of what the campaign is all about.
To plan and set up a marketing campaign strategy, by identifying the goals of the campaign, channels, required assets, timeline, and performance metrics to monitor. Then I follow up this strategy to launch the campaign and analyze the results.
Hi My idea is: Need to select a good marketing channel. Then need to select the assest and create company goal. And Have a decision on the budget for the campaign.
We use our project management system (in our case we use Asana, but I'm sure the tasks within HubSpot could work well with less complex projects) to keep track of all tasks, meeting notes and assets needed to be created. Setting due dates and assigning all jobs clearly is crucial for having it all ready for launch. Once all assets are complete I create a Campaign in HubSpot and connect them all there for easy tracking and campaign reporting.
Plan out your strategy, goals and assets first on paper or whiteboard. Visual representation of your campaign journey with a list of assets needed at each touch point is very helpful.
