Jul 11, 2021 7:56 AM - edited Aug 12, 2021 9:18 AM
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.
But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?
*To learn more about this, check out the Creating a Campaign in HubSpot lesson via HubSpot Academy.
Aug 10, 2021 11:29 AM
Hi My idea is: Need to select a good marketing channel. Then need to select the assest and create company goal. And Have a decision on the budget for the campaign.
Aug 9, 2021 5:41 AM - edited Aug 9, 2021 5:41 AM
Our approach is to keep track of the following in a tool such as ClickUp:
# New Customer
Aug 6, 2021 4:10 AM
We use our project management system (in our case we use Asana, but I'm sure the tasks within HubSpot could work well with less complex projects) to keep track of all tasks, meeting notes and assets needed to be created. Setting due dates and assigning all jobs clearly is crucial for having it all ready for launch. Once all assets are complete I create a Campaign in HubSpot and connect them all there for easy tracking and campaign reporting.
Aug 4, 2021 9:27 PM
Plan out your strategy, goals and assets first on paper or whiteboard. Visual representation of your campaign journey with a list of assets needed at each touch point is very helpful.
Aug 3, 2021 8:51 AM
We create integrated marketing campaigns with goals and present them to the clients via google slides. Designing the assets are scheduled and tracked in our project management system. A campaign is set up in HubSpot, and all associated assets are aligned to the campaign.
Aug 2, 2021 10:14 AM
A marketing project management tool is key for visibility across the team so everyone can see who is doing what and by when. The planning stage should set all expections for delivery and goals, so focus time on getting the right stakeholders involved early.
Jul 31, 2021 2:56 PM
Create a nomenclature for assets so that when viewed within the individual tabs, you can easilyt find them. For example: 2021-07-31 WBN High Performance X - Reminder email - 2 weeks