How do you keep your campaign assets organized?

[JorieMunroe]

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?

*To learn more about this, check out the Creating a Campaign in HubSpot lesson via HubSpot Academy. 

[Maritkiona]

Align with company goals and strategic directions, translate them into marketing and team goals, keep track of your performance by using dashboards or other tools like Trello, have weekly meetings with the team about performances and adjust strategy if necessary

[ESingletary]

We used to have a saying in my office..."keep the main thing, the main thing." In other words, stay close to the goals. It is very easy to go down a rabbit hole and before you know it you are working on content or strategy that is no longer connected to the goal.

[EYoung-Colliers]

Know what you want to get out of the campain and don't be afraid to revise it if early efforts don't give the results you expect. Sometimes campaings can show you how to better market if you're not getting expected results.

[AChristopoulo]

Most marketing campaigns start with content development and strategy. Therefore, we typically begin this process by writing out the process and content related to the marketing campaign and expand on it until a final conculsion is made. Whereas we then look to implement through a project management system.

[MandyS]

I recommend using tools like asana and conduct meetings and weekly check-ins. 

[EMurphy5]

We use a calendar

[JT20]

Hey we use mostly hubspot software to keep track of everything. For marketers creating their first campaign I would say keep it simple! less sometimes is more. Make sure everything is "readable" and "digestable" for everyone. 

[JeannePawla]

We actually organize most of our assets with Google Sheets where we focus on understanding the metrics associated with our goal

[SSaeger]

Excel spreadsheets and printed calendars!

[ajedavis]

Keep your campaign goal and KPIs central and refer to them often.

[CPage513]

I recommend having a unifying document that tracks all the various aspects of your campaign and ensures all team members are on the same page. Also, spend time outlining how all the different aspects of the campaign interconnect. 

[DSchramm]

My advice is to work as a team. Outline your tactics, set goals and review frequently.

[MJones15]

Weekly meeting

[TVinson]

We use excel and have used note, but we are looking for more efficient ways to organize the campaigns.  We are hoping that hubspot will give us the all in one option for that.  

[Chaudhary]

By keeping the landing page, blogs, email, and all the content under the specific campaign folder.

[XabTranche]

Naming conventions

[MAdviento]

Toolbox meeting

[IMedley]

Tips would be to create SMART goals that are easy to benchmark for your first campaign.  Start off with some fundamentals and work your way up to more advanced campaign structures 

[FNasso]

Hi Jorie,

I make sure I have campaign plan in place and all collaterals are kept within that folder and the plan is updated whenever it needs to. On HubSpot is really necessary to create custom properties that fits your campaign/business to keep it even more organised.

[CmmWatson]

when organizing and tracking a campaign - the metrics for each step must be created prior to launch and measurables to track at intervals so if one of the kpi's are off then actions of the campaign can be adjusted. 

[ishubham14]

We use BI tools to organize our campaigns & putting all our marketing collaterals.