How do you currently keep your website assets organized?

JorieMunroe
HubSpot Employee
HubSpot Employee

Here are some of my favorite ways to keep a HubSpot account clean:

 

Folders

Folder systems can help you and the rest of your team inventory the existing assets in your HubSpot account and make note of the assets you still need to create. By using the folders feature, you can start to group the assets based on the organizational needs of your team.

 

One way you can set up your folders systems is by creating a folder for each of your campaigns. The folders feature can be found in many of the tools that are nested under the content tab in the HubSpot Marketing software — you can see it in the file manager, landing pages, website pages, blog posts, and emails. You can also create folders for tools under the contacts tab like workflows and lists.

 

Pro tip: If you're afraid the idea of moving image files into new folders will impact the URL of the images, resulting in a broken image, have no fear. The HubSpot tool automatically takes care of the redirect for any URL changes to ensure your images or documents will render properly.

 

Calendar

Use the HubSpot calendar to plan your content publishing. You can plan the publishing of social messages, emails, landing pages, and blog posts. This feature allows you to also assign the creation of these assets to other HubSpot users.

 

By using a calendar, you can adhere to a constant publishing schedule rather than periods of silence on certain channels.

 

Pro tip: If you're looking to schedule posts through the HubSpot calendar and have these deadlines show up on your Google calendar, you can set up this integration through Zapier.

 

What are your pro-tips for maintaining an organized account?

 

*To learn more about this, check out the Organizing and Managing Assets in the HubSpot CMS lesson via HubSpot Academy. 

26 Replies 26
ANJUSHA_97
Member

If only I had learned this lesson earlier!

0 Upvotes
Tripledub
Contributor

Wish I had learnt this lesson earlier!

CStrebel
Member

We use a naming convention and folders

AMarkham
Member

I love seeing all of the new features that has come out and I will make sure to check it out!

0 Upvotes
CMcQuilk
Member

We currentlyuse a simple naming system, but I see it's time to take this to the next level and agree on a formal system and implement.

0 Upvotes
RPeres
Member

It's time to clean out and organize according to the above. Can't wait to do it.

0 Upvotes
Sebs17
Member

Hay que ser bastannrtre organizado ordenando carpetas y calendarios ademàs. hacer un checklist con un plan general 

0 Upvotes
CMottl
Member

Well, there's not a lot to add to what's already been said. Setting up folders, as well as a calendar, are great ways to keep content organized and structured. But, being that organization can take time and, sometimes, money, I have to always remind myself that it's going to make my job easier in the long run, and I'm not wasting company time. It's better to know where everything is than spend hours trying to figure it all out at once.

LynnSed
Participant

Will set up naming covention. I just joined a new company so need to figure out exactly what that will be - bit challenging!

 

YoelBA-GDS
Top Contributor
  • Folders by type
  • sub-folders by content

e.g.

- graphics

-- logos

-- people

 

0 Upvotes
SMiller228
Participant

I like this approach. We do something very similar but this is even better. Time to work on a few things.

0 Upvotes
ADO
Participant

Folders and Calendar, these are two staples to keep me organized! Also, great and useful tips from everyone. Glad I found the HubSpot Community. Thank you.

0 Upvotes
KrishThomassen
Participant | Diamond Partner
Participant | Diamond Partner

Naming

0 Upvotes
SPearce
Member

Every folder is indivually named and organized even more in depth if needed. Personally, for my calendar I color code specific events that repeat. 

0 Upvotes
MPearson
Participant

#1 - Naming conventions

#2 - Folders

I keep thinking it's much like organizing folders on your computer or within your email system.

0 Upvotes
Uyenvu
Member | Diamond Partner
Member | Diamond Partner

Naming conventions is most important.

Clear plan for the next steps.

Have an overall plan of where we are going and what we want to achieve is needed.

0 Upvotes
Sydneylyn97
Member
  • Set naming conventions for assests
  • use folders to visualize status at glance
  • Names should be descriptive
0 Upvotes
AniketS7
Participant

Is it based on a cloud system i.e. it can be accessed by multiple people at one time?

0 Upvotes
BFlynn3
Member

We keep it fairly basic with folders and calendars.  

0 Upvotes
KLinette
Member

We currently use naming conventions to keep everything organized, typically by product, and then type of asset etc...

0 Upvotes