Examples of Lead Nurturing Workflows

[JorieMunroe]

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

Now, let’s discuss ways you can use workflows to engage your leads and customers.

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

[HBahsoun]

New subscribers are added to our Newsletter list. They also receive a personalized marketing campaign based on their persona attribution. If they engage, scoring goes up and if it reaches a certain value, they become visible to sales reps for prospection.

[KS2022]

I agree with a lot of the comments around using workflows for follow up emails; we also automate all of our newsletters through workflows so when potential customers subscribe from multiple channels they are automatically added to workflows. 

We also use it as a way to add leads collected from linkedin lead gen campaigns to email campaigns. 

[BOesch]

We are using workflows to send automated emails to a specific group of contacts to fulfill business and marketing strategies. 

[jmmariano]

I was also thinking of the same! Well, I think we can also use Workflows for those who have left a negative feedback on recent customer service encounter. If a bad feedback was left by a recent customer, we can get back to the customer and ask how we can make it up to them, or somehow find out how we can finally resolve their issues with the product of service we are offering them.

[HIm]

Now I can understand how online shopping malls contacted me with the items I left in the cart. As an intern, I need to find out how my company is using the workflow for the customers! 

[LLabissiere]

interesting,  that's new for me

[PTurner]

Workflows that use content-mapping to segment audiences. This helps ensure we deilver the most relevant and valuable information at the right time.

[YAngouolopes]

wow thank you for this explication I never heard about that before! 

[JacobGarcia16]

A good workflow method is sending follow-up emails to high valued customers to remind them of the appreciation of their loyalty. This can be set for customers with a value of greater than $120,000 in sales in the past 2 years with special promotional offers attached to engage repeat transactions.

[SMalcom]

I believe workflows work great for follow up emails. People have busy lives, and what better way to remind them of something they already have waiting in their cart.

[HRamirez3]

Automating communication through workflows can prove beneficial. 

[AHill5]

We will use workflows to create a journey for a new client, starting with a welcome email, followed at intervals with pertinent, helpful information, and additional information or notifications when they complete an action, like reading a blog or downloading an ebook.

[IPeretrutov]

We have a set of emails that are sent after a specific action. 🙂 

[MFountain]

We use workflows to take prospects through a series of communicatoions to keep them engaged between enquiry to sign up for a university course.

[DDAngeloJr]

I think 1 way this helps lead nurturing is it uses a preset response based on triggers which helps the interaction remain human and personal giving an excellent user experience. 

[KGuyton]

I have used workflows in the past to trigger the creation of a task for sales users to follow up with leads post events.

[HGrant]

This will just help you become more efficient 

[JWestover]

I think using workflows to automate communications throughout the buyers journey is the most important thing to do with them. 

When you map to the buyer journey you can ensure that your customers have the information they need when they need it. 

I will say a word of caution, this plan only works if the customer is the main focus, and it's not built with the idea of "What do we as a company want to send here" instead have the mindset of " What does my customer need here?" 

[JCaceres]

Follow up workflows after someone has expressed interest in a vehicle that showcases similar models to the one they're looking for and connects them to a salesperson at the dealership nearest them.

[marba]

I think these ideas listed here are great.

Depending on the lead nurturing campaign, helpful workflows like subscriber/welcome email workflows provide them with other relevant content and learn more about their interests. Also, a topic related workflow that targets every stage of the buyer's journey and enrols the contact depending on their actions, to better segmentation and lead scoring. 

I will use the above to create different buyer journeys.