HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

 

Now, let’s discuss ways you can use workflows to engage your leads and customers.

 

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

 

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

 

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

vanessaELabs
Participant

Examples of Lead Nurturing Workflows

My workflows revolve around lists and targeting after form submissions. I also have workflows that do send internal emails to sales when one of their leads have reached a certain score so they can send a direct sales email check in.

BrendaCantuL
Member

Examples of Lead Nurturing Workflows

To let people know what they missed after they signed up for an event and didn't get to attend, and provide further information to help them.

AmirahZMJ
Member

Examples of Lead Nurturing Workflows

as an organiser and reminder on the stuff we need to do

0 Upvotes
KJohnson10
Member

Examples of Lead Nurturing Workflows

good information

0 Upvotes
KKIm
Participant

Examples of Lead Nurturing Workflows

I plan to use workflows to warm up contacts in the pipeline and follow up emails 

HubSpotMember
Participant

Examples of Lead Nurturing Workflows

We use workflows when new visitors signs up on our platform to make sure they stay active on our platform 

MLeCornu
Participant

Examples of Lead Nurturing Workflows

I find nurturing sequences with a goal to educate your lead work well.  "Here are some additional resources you may find useful" and send them content that educates them about your brand, product/service and builds trust.

 

EFrancisco
Member

Examples of Lead Nurturing Workflows

We use workflows to organize summer vs. permanent addresses for our clients, to re-engage post events, and to send RSVP reminders.

CPage513
Member | Diamond Partner
Member | Diamond Partner

Examples of Lead Nurturing Workflows

I primarily use them to nurture leads after they've downloaded something from the site 

LHill1
Member | Diamond Partner
Member | Diamond Partner

Examples of Lead Nurturing Workflows

I like re-engaging with leads with email workflows! 

MJuscenko
Member

Examples of Lead Nurturing Workflows

We use Workflow to delivering relevant content according to the audience's interests, behaviour and other criteria. The most actual challenge for us today - Lead Nurturing - how to build effective Workflow (Email Sequence) and setup Goals

Tonycao
Member

Examples of Lead Nurturing Workflows

Recommended to engaged with the customer in the buyers journey.

05813
Member

Examples of Lead Nurturing Workflows

Member

0 Upvotes
beckm
Participant

Examples of Lead Nurturing Workflows

Up-selling and cross-selling.

0 Upvotes
SKrause
Member

Examples of Lead Nurturing Workflows

Post-trade show follow up

JoanJEVNET
Member | Partner
Member | Partner

Examples of Lead Nurturing Workflows

😀

0 Upvotes
NS-Zoe
Member

Examples of Lead Nurturing Workflows

I have used workflows to add paid search contacts to be added to MQL or SQL lists depending on form used
CHall3
Member

Examples of Lead Nurturing Workflows

For our ecommerce site we are currently using targeted cross-sell or upsell automated workflows to encourage customers to shop again to increase order frequency

SHussain1
Participant

Examples of Lead Nurturing Workflows

Amazing

0 Upvotes
SHussain1
Participant

Examples of Lead Nurturing Workflows

Great

0 Upvotes
NGantzhorn
Member

Examples of Lead Nurturing Workflows

We have never used workflows, but excited to start implementing them in our marketing practices.

0 Upvotes