Jul 11, 2021 9:00 AM
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.
Now, let’s discuss ways you can use workflows to engage your leads and customers.
For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.
The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.
That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.
Aug 24, 2021 5:06 PM
I love marketing automation, is amazing how tools can help us stay on top of the sales proccess, and most importantly it helps us provide a better customer service by contacting the customer on different stages of their process as we were offering a highly personalized service to them.
Aug 23, 2021 12:03 PM
I also see a lot of great outcomes when using the abandoned cart workflow, especially if you uncover a pain point in the checkout process.
Sep 10, 2021 4:57 PM
As a consumer, this technique is wonderful. It always catches me. "You left something in your cart, here is 15% off".
However, sometimes I just do that as standard practice now. To get the future coupon 🙂
Aug 19, 2021 11:35 AM
My workflows revolve around lists and targeting after form submissions. I also have workflows that do send internal emails to sales when one of their leads have reached a certain score so they can send a direct sales email check in.
Aug 18, 2021 9:03 AM
To let people know what they missed after they signed up for an event and didn't get to attend, and provide further information to help them.
Aug 12, 2021 5:03 PM
I find nurturing sequences with a goal to educate your lead work well. "Here are some additional resources you may find useful" and send them content that educates them about your brand, product/service and builds trust.
Aug 11, 2021 2:49 AM
We use Workflow to delivering relevant content according to the audience's interests, behaviour and other criteria. The most actual challenge for us today - Lead Nurturing - how to build effective Workflow (Email Sequence) and setup Goals