Jul 11, 2021 9:00 AM
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.
Now, let’s discuss ways you can use workflows to engage your leads and customers.
For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.
The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.
That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.
Aug 6, 2021 9:21 PM
Aug 6, 2021 8:57 PM
For our ecommerce site we are currently using targeted cross-sell or upsell automated workflows to encourage customers to shop again to increase order frequency
Aug 5, 2021 1:09 PM
Aug 5, 2021 1:03 PM
Aug 5, 2021 10:13 AM
We have never used workflows, but excited to start implementing them in our marketing practices.
Aug 4, 2021 4:12 PM
Use them for abandoned cart campaign
Aug 4, 2021 1:50 PM
We have created a post-purchase workflow that I think is extremely helpful because it not only offers current customers incentive to recommend their friends, but it also gives customers a way to provide us with healthy/ constructive feedback.
Aug 4, 2021 7:07 AM
We use workflows for reminders and follow-ups after a webinar.
Depending on the campaign a prospect comes to us, we enroll them in an associated workflow that has offer that might appeal to them.
Aug 4, 2021 5:42 AM
Re-engage using your best performing emails they will have missed previously.
Aug 3, 2021 4:52 PM
we are using workflows for online chats, for people that complete contact forms, registering in webinars, ...
Aug 2, 2021 3:13 PM
I like to check for Product interests, if new products or services emerge after the contact goes cold, you can effectively re-engage them offering new solutions for their needs
Jul 30, 2021 8:16 PM
Triggering reorder capaigns for customers who are nearing completion of their orders.
Jul 30, 2021 3:47 PM
I use workflows for lead nurturing, following up with those who download an ebook or register for a webinar.
Jul 30, 2021 2:55 PM
We will use them to engage with contacts.
Jul 30, 2021 12:12 PM
Workflows are the best thing that ever happened! There are soo many options, I would recommend to get an A3 or A1 piece of paper and create your workflow there, taking into account every variable and action, so once you get into HubSpot, it's a quick win! Also, explore, try and a fail, the best way to learn it!
Jul 30, 2021 8:29 AM
Using workflows to re-engage leads is a great trigger-action.
Jul 29, 2021 8:05 PM
Most companies use the for recruitment purposes
Jul 29, 2021 11:09 AM
We will mostly likely use workflows to engage our clients after their initial service is complete to let them know that we offer other services that may be useful to them.
Jul 29, 2021 3:21 AM
We are just starting to use workflows and that is way I'm doing this course.
Jul 28, 2021 11:11 PM
We are just using ours right now to alert our sales people when customers hit significant milestones in our pipeline to make sure there is plenty of human touches!
Jul 28, 2021 10:38 AM
We use workflows to automate our trial onboarding process and nurture those in our pipeline.