HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

 

Now, let’s discuss ways you can use workflows to engage your leads and customers.

 

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

 

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

 

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

307 Replies 307
CGabriel2
Member

Examples of Lead Nurturing Workflows

I use it to build customer relations

aagg
Member

Examples of Lead Nurturing Workflows

Workflows can be useful when filtering leads by region. Engagements that are vetted by locations of interest to optimize leads is one way my company may thrive.
BRiback
Member

Examples of Lead Nurturing Workflows

I like to apply them to pre-expire efforts.

ESingletary
Member

Examples of Lead Nurturing Workflows

One workflow I've used a lot is to re-engage somone who has opened an email and spent some time on it but did not click the CTA. 

0 Upvotes
Jroshan
Member

Examples of Lead Nurturing Workflows

yeaaaa

 

0 Upvotes
COcasio
Contributor

Examples of Lead Nurturing Workflows

We use them to remind contacts of info sessions, webinars and events they have registered for. For example, once registered they are automatically put into a workflow that triggers one or two early reminders of the event, one the day before/of the event, and a follow-up email after the event. The follow-up also targets those who were unable to attend providing them a CTA for future similar events and contact info if they would like to connect with us.

MandyS
Member

Examples of Lead Nurturing Workflows

We have recently created the cart abandonment workflow for our customers which runs daily. 

RSetia
Member

Examples of Lead Nurturing Workflows

My all-time workflow is when someone signed up and has not used the product then we will trigger "how-to guide" informational emails to use the product to those users at periodically 2 days, 7 days, and 15 days.

DSchramm
Member

Examples of Lead Nurturing Workflows

I too like shopping cart reminders. Sometimes I drop something in a shopping cart, get interrupted and leave the site. An email reminder is a great way to help me finish the transaction. Same with events. Often you start registering for an event, don't have all the required information handy so you stop. A email reminder to finish registering is very helpful.

CFaya
Member

Examples of Lead Nurturing Workflows

Use emails to keep yourself in the eye of the consumer. Let them know you are there and are ready when they are. 

Chaudhary
Member

Examples of Lead Nurturing Workflows

I will be creating my 1st workflow today.

0 Upvotes
MAdviento
Member

Examples of Lead Nurturing Workflows

To re-connect with customer.

KarenRae
Participant

Examples of Lead Nurturing Workflows

We send email automation post webinars to remind them to purchase and provide discount codes.

amycwong11
Member | Partner
Member | Partner

Examples of Lead Nurturing Workflows

create followups for premium content downloads

BBiyela
Member | Platinum Partner
Member | Platinum Partner

Examples of Lead Nurturing Workflows

To increase engagement

0 Upvotes
bsorden
Participant

Examples of Lead Nurturing Workflows

We use workflows to reengage our customers who entered our quote flow but didn't purchase a policy.

MMangala
Participant | Platinum Partner
Participant | Platinum Partner

Examples of Lead Nurturing Workflows

For some use cases, we've used workflows to nurture leads after they have attended a webinar.

AOBarton
Member

Examples of Lead Nurturing Workflows

😃 

0 Upvotes
SSuruchi
Member

Examples of Lead Nurturing Workflows

Hi,

Approaching customers with stuff left in their shopping carts on website with limited period discount offer or free shipping is a good idea to generate leads.

 

Thansk,

Soumya

apurva
Member

Examples of Lead Nurturing Workflows

The goal of the sales process is to convert as much of the target audience as possible and helping them move through their buyer's journey. To do that, you need your process to be as efficient as possible through proper optimization of the workflows.

JOBrien3
Member

Examples of Lead Nurturing Workflows

A good use is to automate suggestions of additional content or offers to those who have shown interest in related content.