HubSpot Marketing

JorieMunroe
Academy-Professor/in
Academy-Professor/in

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

 

Now, let’s discuss ways you can use workflows to engage your leads and customers.

 

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

 

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

 

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

500 Antworten
AOBarton
Mitglied

Examples of Lead Nurturing Workflows

😃 

0 Upvotes
SSuruchi
Mitglied

Examples of Lead Nurturing Workflows

Hi,

Approaching customers with stuff left in their shopping carts on website with limited period discount offer or free shipping is a good idea to generate leads.

 

Thansk,

Soumya

apurva
Mitglied

Examples of Lead Nurturing Workflows

The goal of the sales process is to convert as much of the target audience as possible and helping them move through their buyer's journey. To do that, you need your process to be as efficient as possible through proper optimization of the workflows.

JOBrien3
Mitglied

Examples of Lead Nurturing Workflows

A good use is to automate suggestions of additional content or offers to those who have shown interest in related content.

MLitwa
Teilnehmer/-in

Examples of Lead Nurturing Workflows

We use workflows to remind users to download their free whitepaper for those that don't click on our landing page.

LBourland
Mitwirkender/Mitwirkende

Examples of Lead Nurturing Workflows

We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable guides and infographics, and blog posts on related topics.  

EEllington
Mitglied

Examples of Lead Nurturing Workflows

Use to engage and remind customers

0 Upvotes
TobyHeath
Mitglied

Examples of Lead Nurturing Workflows

We will be using workflows for post-conference follow-ups, lead nurturing, re-engage customers and follow-up post-sales (with the idea to engage for consumable purchases).

ARahbek
Teilnehmer/-in

Examples of Lead Nurturing Workflows

Send birthday notifications to existing customers. 

Kestrel
Teilnehmer/-in | Partner
Teilnehmer/-in | Partner

Examples of Lead Nurturing Workflows

You could use workflows to send trigger an email workflow when you have new free content available on your website.

MHeimlich
Teilnehmer/-in

Examples of Lead Nurturing Workflows

We use them to re-engage with a customer on a regular basis.

jliucoop
Mitglied

Examples of Lead Nurturing Workflows

We are just beginning to use workflows for post-conference workflows.  It's a great way to build brand awareness with content offers that are contextually valuable for our buyer personas

 

ParthaSaha
Mitglied

Examples of Lead Nurturing Workflows

guided lead nurtuing process so that all agents talk the same

StineHolmgaard
Teilnehmer/-in

Examples of Lead Nurturing Workflows

We're currently using workflows for recrutiment nurture flows, partner nurture flows and event marketing lead nurture flows

PRaj1
Teilnehmer/-in | Diamond Partner
Teilnehmer/-in | Diamond Partner

Examples of Lead Nurturing Workflows

Hey,,,,,

0 Upvotes
DFoo
Teilnehmer/-in

Examples of Lead Nurturing Workflows

hi

0 Upvotes
JLeuzinger
Mitglied

Examples of Lead Nurturing Workflows

Right now, we are using workflows to nurture the leads. Unfortunately for school recruitment, there are no easy offers like offering quick discounts or sending shopping cart reminders.

However, when I think about purchasing clothes online, I also like the re-engagement emails about similar offers to what I have bought before. 

 

0 Upvotes
SHenderson0
Mitwirkender/Mitwirkende

Examples of Lead Nurturing Workflows

Use them to re-engage with customer on a regular basis rather than at renewal/purchase time.