HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

 

Now, let’s discuss ways you can use workflows to engage your leads and customers.

 

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

 

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

 

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

DSchramm
Member

Examples of Lead Nurturing Workflows

I too like shopping cart reminders. Sometimes I drop something in a shopping cart, get interrupted and leave the site. An email reminder is a great way to help me finish the transaction. Same with events. Often you start registering for an event, don't have all the required information handy so you stop. A email reminder to finish registering is very helpful.

CFaya
Member

Examples of Lead Nurturing Workflows

Use emails to keep yourself in the eye of the consumer. Let them know you are there and are ready when they are. 

Chaudhary
Member

Examples of Lead Nurturing Workflows

I will be creating my 1st workflow today.

0 Upvotes
MAdviento
Member

Examples of Lead Nurturing Workflows

To re-connect with customer.

KarenRae
Participant

Examples of Lead Nurturing Workflows

We send email automation post webinars to remind them to purchase and provide discount codes.

amycwong11
Member | Partner
Member | Partner

Examples of Lead Nurturing Workflows

create followups for premium content downloads

BBiyela
Member | Platinum Partner
Member | Platinum Partner

Examples of Lead Nurturing Workflows

To increase engagement

0 Upvotes
bsorden
Participant

Examples of Lead Nurturing Workflows

We use workflows to reengage our customers who entered our quote flow but didn't purchase a policy.

MMangala
Participant | Platinum Partner
Participant | Platinum Partner

Examples of Lead Nurturing Workflows

For some use cases, we've used workflows to nurture leads after they have attended a webinar.

AOBarton
Member

Examples of Lead Nurturing Workflows

😃 

0 Upvotes
SSuruchi
Member

Examples of Lead Nurturing Workflows

Hi,

Approaching customers with stuff left in their shopping carts on website with limited period discount offer or free shipping is a good idea to generate leads.

 

Thansk,

Soumya

apurva
Member

Examples of Lead Nurturing Workflows

The goal of the sales process is to convert as much of the target audience as possible and helping them move through their buyer's journey. To do that, you need your process to be as efficient as possible through proper optimization of the workflows.

JOBrien3
Member

Examples of Lead Nurturing Workflows

A good use is to automate suggestions of additional content or offers to those who have shown interest in related content.

MLitwa
Participant

Examples of Lead Nurturing Workflows

We use workflows to remind users to download their free whitepaper for those that don't click on our landing page.

LBourland
Contributor

Examples of Lead Nurturing Workflows

We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable guides and infographics, and blog posts on related topics.  

EEllington
Member

Examples of Lead Nurturing Workflows

Use to engage and remind customers

0 Upvotes
TobyHeath
Member

Examples of Lead Nurturing Workflows

We will be using workflows for post-conference follow-ups, lead nurturing, re-engage customers and follow-up post-sales (with the idea to engage for consumable purchases).

ARahbek
Participant

Examples of Lead Nurturing Workflows

Send birthday notifications to existing customers. 

Kestrel
Participant | Partner
Participant | Partner

Examples of Lead Nurturing Workflows

You could use workflows to send trigger an email workflow when you have new free content available on your website.

MHeimlich
Participant

Examples of Lead Nurturing Workflows

We use them to re-engage with a customer on a regular basis.

jliucoop
Member

Examples of Lead Nurturing Workflows

We are just beginning to use workflows for post-conference workflows.  It's a great way to build brand awareness with content offers that are contextually valuable for our buyer personas