HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

 

Now, let’s discuss ways you can use workflows to engage your leads and customers.

 

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

 

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

 

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

729 Replies 729
AZanc
Member

Examples of Lead Nurturing Workflows

I use workflow for upselling and cross-selling towards customers that have alady bought the main product.

0 Upvotes
gurjeetsingh
Participant

Examples of Lead Nurturing Workflows

Perfect Example. Thank you

0 Upvotes
SZeringue
Participant

Examples of Lead Nurturing Workflows

I'm excited to put this to work and see how workflows and streamline communications and improve desired outcomes. 

0 Upvotes
JackSquires
Participant

Examples of Lead Nurturing Workflows

if items or whatever the customers may be buying is still in cart, offer a email discount.

0 Upvotes
ETamas
Member

Examples of Lead Nurturing Workflows

I love using workflows for post-download follow-ups—great way to keep leads warm after they grab a freebie!

0 Upvotes
SKadiri0
Member

Examples of Lead Nurturing Workflows

This example looks perfect

 

 

0 Upvotes
DTaylor20
Member

Examples of Lead Nurturing Workflows

Automated workflows are series game changer to stay connect with potential, past and present clients as they interact with your business. This will make a major difference in the workflows space. 

0 Upvotes
OWildish
Member

Examples of Lead Nurturing Workflows

I’d use a workflow to send a timed welcome email series that introduces new leads to helpful content and builds engagement over time.

0 Upvotes
MCaraway9
Member

Examples of Lead Nurturing Workflows

Automated workflow seems like a good idea. 

0 Upvotes
Aryaya
Member

Examples of Lead Nurturing Workflows

Re engagement work flow, if the contact has not visited the site or checked the email the send email with "we miss you'" with helpful content.

0 Upvotes
CBush2
Member

Examples of Lead Nurturing Workflows

Workflows that lead customers to educational resources and the ability to see what they are interest are prior to engaging. 

0 Upvotes
JRossouw
Participant

Examples of Lead Nurturing Workflows

We are busy using this as a way to keep being top of mind when it comes to the quieter seasons in the real estate industry. Once the warmer time comes around we are ready to help our clients buying and selling if they choose to.

0 Upvotes
NRavi8
Member

Examples of Lead Nurturing Workflows

educational nurture workflow

0 Upvotes
ACain6
Participant

Examples of Lead Nurturing Workflows

We havent strated this yet. But can see how it can be useful

0 Upvotes
LParton
Member

Examples of Lead Nurturing Workflows

In our business I would like hubspot workflows to automatically reach out to a client 2 months before their rebook of our services which happens every two years, this would then trigger them to automatically make a booking with us however in the workflow we can add a manual intervention to schedule the booking in a job run, however if we could intergrate this with mappify this could be done for us in the workflow.  This would be our core usage of the workflows. 

0 Upvotes
KBauer2
Member

Examples of Lead Nurturing Workflows

One particular area we are interested in analyzing is when our users register for an event but do not ultimately pay for it. Could be similar to adding items to a shopping cart, but not checking out. We would want to nuture them to complete their payment through nuturing emails on some type of frequency.

0 Upvotes
LDavidson3
Participant

Examples of Lead Nurturing Workflows

When I think about repetetive tasks, that could be weekly emails/news, subscriptions, eBriefs. Also, some scheduled emails in advance, such as notifications.

MBurger
Member

Examples of Lead Nurturing Workflows

One method to lead nurturing workflows is to automate repetitive tasks. This can be done by sending out reminders of important scheduled events, social media, etc.

EKuehn2
Member

Examples of Lead Nurturing Workflows

weekly newsletters & drip campaigns to cold leads.

CVrignaud
Member

Examples of Lead Nurturing Workflows

Worklows can be used if a visitor downloads an eBook or fills out a contact form

Send a thank-you email with the downloadable resource -- After 2 days, send a follow-up email -- If they click the second email, enroll them in a product-focused sequence --If they don’t engage, send a re-engagement email with a special offer or survey