Content Marketing Calendar That Lead Sales

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BAmin
Participant

How can I effectively content marketing planning for my B2B business that smoothly attracts readers and leads them to sales?

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1 Accepted solution
Phil_Vallender
Most Valuable Member | Elite Partner

Hi @BAmin 

 

This is a HUGE question and I suggest you start consuming some resources like HubSpot's Content Marketing Certificate to develop a better understanding. 

 

At the crux of it however, there is a matrix - on one axis there are your personas, on the other, the stages of the purchase process (awareness, consideration, decision). Your content marketing strategy, over time, needs to create content that meets the needs of each of the boxes in this matrix. Due to the nature of the buying process, you typically need more content (think blog posts) at the awareness stage than you do at the consideration and decision stages (i.e. case studies etc.). 


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
2 Replies 2
abbyfromcord
Contributor

HubSpot has great resources, so does Animalz: https://www.animalz.co/blog/latest-posts/. Best of luck!

Phil_Vallender
Most Valuable Member | Elite Partner

Hi @BAmin 

 

This is a HUGE question and I suggest you start consuming some resources like HubSpot's Content Marketing Certificate to develop a better understanding. 

 

At the crux of it however, there is a matrix - on one axis there are your personas, on the other, the stages of the purchase process (awareness, consideration, decision). Your content marketing strategy, over time, needs to create content that meets the needs of each of the boxes in this matrix. Due to the nature of the buying process, you typically need more content (think blog posts) at the awareness stage than you do at the consideration and decision stages (i.e. case studies etc.). 


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies