Components of an Optimized Email

[JorieMunroe]

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

[TomasFochNalle]

I would say that the more info your team gathers about your public, the more likely it's you will be able to contact them with the intention of addressing those of their issues that your company can help them with. Therefore you will be able to elaborate content that is more relevant for your audience.

[KJones0]

Make it personalized, KISS (keep it simple) and unique to your audience's needs and interests. 

[GLivingston4]

As unique and relatable to the person as possible, but also short. Long emails -- unless filled with captivating and value stories (and they really need to be awesome) -- just fall flat. 

[lwelder]

Personalized, simple, and fun!

[JCBenares]

I always look at customers data and demographic to see what fits in customizing an email campaign. Using their pain points as a header can easily invite the person who gets hit. The purpose might be general and true for everybody, simply customize it a little like addressing their first name and acknowldgeing a post they did to sound more personal and not just another add campaign focused on mass marketing. 

[GDunn1]

Always make it personal, and make it fun! 

[LSchreiber]

Personalization and tell them what is in it for them - "new ways to save in 2023" "The products that will improve your productivity" 

[CHadley]

Personalized with rich text, yet short and simple.

[sadirahmanbd]

heading and image and call to action

[jranido]

Keep it short and simple but personalized and engaging.

[SGamit]

It should be personalised and engaging. Also easy to reed in seconds and navigate. Be precise and informative 

[MCastro84]

Personalized and engaging.

[KHornung1]

Personalization to your specific persona

[BMcRae]

Add preheader text as an extension of your subject line to tease and entice more opens.

[TGoon74]

I agree that the personalization of emails is vital as it shows the customer that the company cares about them. Sending mass emails takes the sincerity out of the email and leads the customer to delete it right away. There is nothing more annoying than receiving constant emails from meaningless companies. 

[EInnes]

CTA buttons are a great way to engage and keep the content short and to the point. Do not distract from the end point with too much fluff. 

[DAncient1]

Avoid the temptation to jam too much into your email.
Know your email audience.
Make sure your email has value for your audience. Value can be educational, functional, entertaining, monetary, etc.

Personalize and use dynamic content whenever possible.

[00758]

CTA Buttons, engaging subject line.

[AhmedHasanHafiz]

Make sure you address the person and get to the point right away.

[AhmedHasanHafiz]

Make sure you address the person and get to the point right away. Also, have good subject lines!