Jul 11, 20218:53 AM - edited Aug 12, 20219:34 AM
Inbound Professor
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.
So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?
For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.
In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.
You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.
"it's always a good idea to keep giving them somewhere to go and keeping that experience going instead of stopping them in their tracks." This statement crystallizes what a good email can do! Thank you.
The very first thing I would worry about is how you got the emails that you are planning on emailing. If you created really good content and they traded their emails for that content or more content from you, you're starting in a very good place
I do a lot of email marketing and it depends on the clients i am sening emails for but i add emojis, or personalize each email with eciting copy in the title.. get them with the email title.
Optimised emails have the following components: Subject Line, Sender Name, Personalization, Body Image, Call-to-Action, Social Sharing Links and an Unsubscribe Link.
It's also super important to run A/B tests so that you can evaluate performance and fine-tune any parts of the email that can be improved for the next release.
We have definitely given the Subject the highest value - simple straight to the point. We also research our contacts and personalize the intro with their name and dominant characteristics.
We've started sending emails that resemble "plain text" as we've found them to be perceived as less "formal" and seem like they're coming from a person. More likely to be opened and read vs html emails with graphics.
Talk to them like you REALLY know them - their personality, needs, goals, and traits. Personalize each message to sound like they are the only person in the room and you care. This is possibly the hardest and most tedious side of marketing.
An effective subject line is paramount, but also being succinct. The inbox is visually cluttered so get to the point of the email body ... and stay true to it or you will rapidly lose credibility.
Sep 29, 20215:03 AM - edited Sep 29, 20215:04 AM
Contributor
Components of an Optimized Email
Hello everyone here are my tips to create good emails :
Be clear and brief --> go straight to the point to catch the eyes of your leads ; everyday we receive a lot of emails and to make sure your leads will read your email ; use brief and relevant content 😎
Follow the AIDA method to create your design ; it's magical ✔️
Personalize your email to humanize your relationships with your contacts
Make your CTA attractive ; my tips is putting an animate image or a GIF on top of the CTA button ; it works my clic rate has increased since I use it.
