Components of an Optimized Email

JorieMunroe
Inbound Professor

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

 

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

 

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

 

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

 

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

 

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

139 Replies 139
FTijerina
Member

Talk to them like you REALLY know them - their personality, needs, goals, and traits. Personalize each message to sound like they are the only person in the room and you care. This is possibly the hardest and most tedious side of marketing. 

CAngeletti
Member

A/B test

The headline

0 Upvotes
JCadeus
Member

The headline and first paragraph are key components of the optimization

HBignell
Member

An effective and captivating subject line. 

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cschlist
Participant

An effective subject line is paramount, but also being succinct. The inbox is visually cluttered so get to the point of the email body ... and stay true to it or you will rapidly lose credibility.

RShultz
Member

A good subject line is key. No one wants Spam.

APetitprez
Contributor

Hello everyone here are my tips to create good emails : 

 

Be clear and brief --> go straight to the point to catch the eyes of your leads ; everyday we receive a lot of emails and to make sure your leads will read your email ; use brief and relevant content 😎

Follow the AIDA method to create your design ; it's magical ✔️

Personalize your email to humanize your relationships with your contacts

Make your CTA attractive ; my tips is putting an animate image or a GIF on top of the CTA button ; it works my clic rate has increased since I use it. 

 

mdcruz
Member | Elite Partner

Use HubSpot built-in Drag and drop email templates and I think personalization token, subject, content etc...

0 Upvotes
AndersU
Contributor

Peronalization - yes! And good subject lines that are not TOO enticing as to feel like spam. I've found that slightly more mundane subject lines work better for our B2B emails. I like a subject line that's relevant to both our service/product offer and to the prospect and vertical. For example, if the prospect is a mouse-trap, the subject line might be "Mousetrap Sales Report" and in the email I would talk about how we have helped mousetrap companies increase their sales. It feels a bit like an internal email, but isn't dishonest.

MZazueta
Member

As most of the other that are answering, I totally agree about the personalization, and a very Strong Title on the Subject it's the clue, like referring them by their name, on any key word that gives continuation regarding their specific issue. 

CBurt
Member

The subject line and preview copy must be enticing.  Personalization makes a huge difference.   Finally I hate it when the reply email is noreply...arrrgh.

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RBeaucher
Member

I think personalization is key to ensure the email information is relevant. Having a solid subject line is also important so that it doesn't get lost in a sea of other emails.

06921
Participant

I agree 100% this plus a solid database segmentation,

CBrown6
Participant

use email as a tool to grow mqls and not just for blast. 

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pkiermeier
Member

Personalization is important, but if the subject line itself is not engaging, people will not even open the email. 
So, taking an effort in phrasing and testing the subject is the first step to success. 
Of course, the content of the emails should then fulfill the promise from the subject, be to the point, relevant, and engaging.
As with landing pages also the template/content structure should be laid out for the best user experience and guide the recipients to conversion.

0 Upvotes
DGarcia1203
Participant

Optimized emails have the following components: Subject Line,  Sender Name, Personalization, Body Image, Call-to-Action, Social Sharing Links and an Unsubscribe Link. Also, it's key to run A/B tests to evaluate the performance and fine tune any parts of the email that can be improved for the next release. 

SDeMartini
Member

A/B test

0 Upvotes
Alopez7721
Participant

I truly believe that for email optimization, the head copy and image are the most important. Also, 60% of people watch their email through their phones, which means, videos can be catchy, but not very optimum.

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BKamper
Member

A couple of vintage quotes from David Ogilvy that apply to this conversation:

 

"Before you send your letter or your memo, make sure it is crystal clear what you want your recipient to do." 

 

It's also super-important that you optimize for RESULTS. You're interrupting someone's day with this message — why is it important to them, and what should they do about it. 

0 Upvotes
ASharma1
Member

Every optimized email have the following components: Subject Line,  Sender Name, Personalization, Body Image (we can ignore this also), Call-to-Action, Social Sharing Links, Unsubscribe Link

JohnAceti
Member | Platinum Partner

Highly effective emails have copy that is clean, concise and easy to read. While not fully conversational, your emails shouldn't try to do to much or sound too fancy. Effective communication will cut through more than fancy vocabulary.