HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

 

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

 

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

 

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

 

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

 

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

05813
Member

Components of an Optimized Email

member

 

0 Upvotes
MJuscenko
Member

Components of an Optimized Email

I'd like to have A/B testing option, but it does not include in our plan. But I always pay attention to CTA, Subject LIne

MStrickland
Member

Components of an Optimized Email

Aside from personalization, keeping your message clear and concise is important to keep your readers attention. If things get too "wordy" people can potentially lose focus on the main message and completely miss the call to action. In addition, making your main points stand out in the email by using bold lettering or a different color than the main body text can help to increase your clickthrough rates.

JoanJEVNET
Member | Partner
Member | Partner

Components of an Optimized Email

😀

beckm
Participant

Components of an Optimized Email

Use preview text to create intrigue and drive opens. Don't skip testing - especially CTAs and cross-device.

CCHernandez08
Participant

Components of an Optimized Email

Design the email for impact, make sure there is a CTA. Think what would success look like? Hopefully, the answer isn't simply the reader read it, but that they took a measurable step toward becoming a customer. 

 

KLi5
Member

Components of an Optimized Email

Keep the subject relevent and engaging.

RSands
Member

Components of an Optimized Email

yes

0 Upvotes
CHall3
Member

Components of an Optimized Email

Personalisation in the subject line, Short subject lines and A/B testing to identify the best time to send them

TGarcia
Member

Components of an Optimized Email

agreed

0 Upvotes
SHussain1
Participant

Components of an Optimized Email

Keeping it short 

NGantzhorn
Member

Components of an Optimized Email

Keep email short, personalized and relevant.

NS-Zoe
Member

Components of an Optimized Email

Make sure your message is clear

JChris
Participant

Components of an Optimized Email

Work on your subject line

0 Upvotes
Lorrie
Member | Platinum Partner
Member | Platinum Partner

Components of an Optimized Email

  • Easy to read (bullet points)
  • CTA with image of offer
  • Compelling subject line that entices someone to read it
JamesC100
Member

Components of an Optimized Email

Short with a clear CTA, no one wants to scroll down off one page.

CPage513
Member | Diamond Partner
Member | Diamond Partner

Components of an Optimized Email

Keep it short but sweet. Use personalization. A/B test.

sfarshgar
Member

Components of an Optimized Email

firstly personalization, minimal design and avoid to providing them with multiple call to action and offers

Blonzao1
Member

Components of an Optimized Email

A/B Testing!

TPrunyi
Member

Components of an Optimized Email

Being as specific as possible, so they know that you are interacting directly with them, and it isn't some irrelevant mass email.

0 Upvotes
JCaragher
Participant | Partner
Participant | Partner

Components of an Optimized Email

I agree that personalization is important. I haven't tried emogis in the subject line yet. My niche is accounting firms and many CPAs are conservative. Not sure how they'd react to emogis. I will try it and find out!