Components of an Optimized Email

[JorieMunroe]

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

[MStrickland]

Aside from personalization, keeping your message clear and concise is important to keep your readers attention. If things get too "wordy" people can potentially lose focus on the main message and completely miss the call to action. In addition, making your main points stand out in the email by using bold lettering or a different color than the main body text can help to increase your clickthrough rates.

[JoanJEVNET]

😀

[beckm]

Use preview text to create intrigue and drive opens. Don't skip testing - especially CTAs and cross-device.

[CCHernandez08]

Design the email for impact, make sure there is a CTA. Think what would success look like? Hopefully, the answer isn't simply the reader read it, but that they took a measurable step toward becoming a customer. 

[KLi5]

Keep the subject relevent and engaging.

[RSands]

yes

[CHall3]

Personalisation in the subject line, Short subject lines and A/B testing to identify the best time to send them

[TGarcia]

agreed

[SHussain1]

Keeping it short 

[NGantzhorn]

Keep email short, personalized and relevant.

[NS-Zoe]

Make sure your message is clear

[JChris]

Work on your subject line

[Lorrie]

• Easy to read (bullet points)
• CTA with image of offer
• Compelling subject line that entices someone to read it

[JamesC100]

Short with a clear CTA, no one wants to scroll down off one page.

[CPage513]

Keep it short but sweet. Use personalization. A/B test.

[sfarshgar]

firstly personalization, minimal design and avoid to providing them with multiple call to action and offers

[Blonzao1]

A/B Testing!

[TPrunyi]

Being as specific as possible, so they know that you are interacting directly with them, and it isn't some irrelevant mass email.

[JCaragher]

I agree that personalization is important. I haven't tried emogis in the subject line yet. My niche is accounting firms and many CPAs are conservative. Not sure how they'd react to emogis. I will try it and find out!

[FNasso]

I believe a compeling and optimised salution and subject line is key, however you must make sure you are targeting the right group with the right message.... Therefore, a mix of personalisation together with the segmentation tool using lists as drilled down as possible would be the most effective way.

[JenMalins]

The subject line is key. Use your most enticing, important words first since part of the subject line will probably get cutt off anyway. I like to save best and worst marketing emails and analyze what caused me to click and what prompted me to hit delete.