HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

 

So how do you optimize your emails to ensure you’re audience is excited to open and interact with your marketing emails? What advice would you give?

 

For example, one of my favorite ways to optimize an email is through personalization! Show your audience that you understand their problems and that you are there to help them solve them.

 

In that way, personalization goes beyond addressing the email to the person’s first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails.

 

You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more. Be creative! Mass marketing isn’t effective anymore. Find ways to show your readers that you’re customizing your message to them.

 

*To learn more about this, check out the Understanding Email in HubSpot lesson via HubSpot Academy. 

291 Replies 291
aagg
Member

Components of an Optimized Email

From experience, the best way to keep a reader enticed is just stick to the facts. If you’re not adding value you’re not adding time to the clock of your readers attention. Draw the reader to want to finish the thoughts you’ve written in the email. If you have a call to action strategically place it halfway through so they see what you want them to do. Readers are surviving or thriving and we want them to do the latter. Make the Email specific to your audience with custom details, add CTAs that will bring them back, or forward the message for extended engagement.

KKamlager
Member

Components of an Optimized Email

High quality content with great headline, understand the audience to send the correct content, CTA and quality list for smooth delivery. There is a lot more that is applicable and well-covered above. 

SKrause
Member

Components of an Optimized Email

Asking a question in the subject line

BRiback
Member

Components of an Optimized Email

Don't use a template someone else created without your direction.

ishabehl
Member

Components of an Optimized Email

Always recommend keeping it short

FMartelozzo
Member

Components of an Optimized Email

Email marketing has become a little old-fashioned for those who have not adapted to marketing developments. To optimize this tool we need to correctly segment our target audience and what we want to offer to those selected people.

ESingletary
Member

Components of an Optimized Email

be clear in the messaging, make it visually appealing, and ensure  to include a CTA

ajedavis
Member

Components of an Optimized Email

KISS

0 Upvotes
MandyS
Member

Components of an Optimized Email

1. Personalized 

2. Informative content with eye-catching graphics or multimedia

3. CTA

DSchramm
Member

Components of an Optimized Email

Personalization by topics of interest is a great way to target the appropriate audience. Offer people great content that is relevant to them and send it when they have time to read it.

MJones15
Member

Components of an Optimized Email

Short, sweet and engaging. Great visuals as well.

CFaya
Member

Components of an Optimized Email

Use graphics to catch the eye and make the reader want to open the email. Also if your emails are valuable people will tend to open ones you send in the future. 

MAdviento
Member

Components of an Optimized Email

Short and concise.

KarenRae
Participant

Components of an Optimized Email

Keep the message short with a clean format.

Add some personalization.

Style of writing is conversational or not too formal sounding.

Emojis in the subject line also works. 

Avoid many images and attachments.

BBiyela
Member | Platinum Partner
Member | Platinum Partner

Components of an Optimized Email

Personalized. Short and simple

bsorden
Participant

Components of an Optimized Email

We use personlization in our emails. I would also like to start sending interactive emails. (Kinectic) Custoemrs can hover over an image to get more info etc.

AOBarton
Member

Components of an Optimized Email

Clear and concise, always keeping your goal in mind. 

SSuruchi
Member

Components of an Optimized Email

Hi,

 

Keep it short ans simple. Have a clear subject line and always include the next steps towards the end of the e-mail.

 

Thanks,

Soumya

apurva
Member

Components of an Optimized Email

1. Opt-in Option
2. Mobile-Friendly Design
3. Follow through
4. Clear objective
5. List segmentation
6. Personalization
7. Error-free content
8. Emphasis on Value
9. Good Shareability
10. Conducting Pre-send tests
11. Good deliverability
12. Follow-up analysis

Leadmagnet
Contributor

Components of an Optimized Email

Right. Totally agree!

JOBrien3
Member

Components of an Optimized Email

A very effective tactic is to personalize emails based on a need you've deduced through either tracking or previous interactions.  For example, write and automate an email to make a recommendation of an ebook you have available to customers you've tracked visiting your page that discusses that topic.